A Buyer’s Guide to Pride Month Shoes in 2019

Pride Month is here as brands are beginning to unveil their colorful shoes that celebrate the very important LGBTQIA+ community.

The month of June will have a multitude of shoes that don the rainbow in some way, shape or form.

Because of this, we created a guide for all of your Pride Month needs from all the brands that have a Pride collection in the works.

Take a look at the shoes below as we anticipate more brands to drop more some serious heat for Pride Month — its community and allies.

adidas Continental 80

The adidas Continental 80 embraces Pride with the trifold logo in the rainbow on top of the tongue. The shoe also features a rainbow stripe on the side of the shoe. The soft leather upper is not only light and stylish but comfortable for everyday wear.

adidas is also collaborating with and their mission of suicide and crisis prevention within the LGBTQIA+ community. The Brand with the Three Stripes also plans to assist the organization monetarily to raise awareness.

adidas Continental 80

Reebok Classic Leather “Pride”

Reebok revamps one of its all-time classics as the upper features rainbow-colored stitching found all over the shoe. In addition to that, the pair features the iconic LGBTQIA+ flag on the all-leather upper. The minimalism with the shoe goes along way with this pair of Reeboks.

Reebok Classic Leather “Pride”

BeTrue

The power of team reminds us that we are stronger in numbers — that when we are united, we are unstoppable. For Pride Month and beyond, BeTrue honors athletes who uplift the LGBTQIA+ community and use their voices for change.

When Erica Bougard isn’t conquering the seven events of the heptathlon, she’s paving the way for LGBTQIA+ youth by living her truth. “I’m going to be myself no matter what and let people know,” says Erica, now a two-time national champion. “I let the track community know that this is me, this is who I am. This is who I’ve always been.”

Choreographer and dancer Quinton Peron, one of the first male cheerleaders to perform during the Super Bowl, encourages the youth to be allies for one another and to follow their dreams. “Don’t try to make other people comfortable,” says Quinton. “You weren’t put on this earth to abide by somebody else’s rules.”

Quinton Peron, One of the First Two Male Cheerleaders in the NFL

When Erica Bougard isn’t conquering the seven events of the heptathlon, she’s paving the way for LGBTQIA+ youth by living her truth. “I’m going to be myself no matter what and let people know,” says Erica, now a two-time national champion. “I let the track community know that this is me, this is who I am. This is who I’ve always been.”

Choreographer and dancer Quinton Peron, one of the first male cheerleaders to perform during the Super Bowl, encourages the youth to be allies for one another and to follow their dreams. “Don’t try to make other people comfortable,” says Quinton. “You weren’t put on this earth to abide by somebody else’s rules.”

Quinton Peron, One of the First Two Male Cheerleaders in the NFL

BeTrue

Nike Unveils LGBT History Themed Pride Shoes

Nike has unveiled this year’s offerings in its popular BeTrue pride line, and they are throwback themed as an homage to LGBT History.

The company announced on Thursday its designs feature “colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community,” namely the pink triangle and the color lavender.

This year’s #BETRUE collection breaks symbolic boundaries.

The pink triangle was used as a symbol by Nazis during the Holocaust to identify gay men in concentration camps. Before Gilbert Baker designed the rainbow pride flag, the pink triangle was the most widely used symbol under which LGBT people gathered while calling for liberation and acceptance.

The color lavender, as Nike notes, also predates the rainbow flag as a sign for the community.

“Lavender, a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture,” the company states. “The shade appears in the four colorways of this year’s shoe cohort, the cornerstone products of the collection: the Nike Vapormax Plus, the Nike Air Max 270, the Nike Zoom Fly and the Nike Epic React Flyknit.”

Not that the rainbow flag is being done away with completely.

Two of the shoes, the Vapormax Plus and the Air Max 270, feature the rainbow spectrum on the bottom and side of the heels, while the Zoom Fly has “a muted rainbow colorway through the shoe’s translucent upper.”

The Nike BETRUE 2018 collection will also include t-shirts, socks, a hat, and a heritage hip pack, and will launches June 6 on and at select retail locations globally.

The collection is in its seventh year. A portion of the proceeds go to non-profits working to support LGBT athletes and end discrimination and prejudice in sports.

 Nike Unveils LGBT History Themed Pride Shoes

Nike To Issue (Subtle) LGBT Pride ‘Be True’ Air Max Zero Sneaker

May 31, 2016 by Michael Fitzgerald Leave a Comment

The Air Max Zero celebrates the LGBT community #BeTrue

Nike Releases “Be True” Collection for Pride Month

Athleticwear company Nike joins AdidasReebokAir Max 720s and Air Max 90s.

Set to release tomorrow (June 1), both sneakers feature rainbow designs and subtle nods to Gilbert Baker, the designer of the rainbow LGBTQ Pride flag.

The Air Max 720s feature a rainbow gradient design with black details, including the signature black Nike “swoosh.” The back tab says “Be True” and the translucent rubber midsole features Baker’s signature along the side.

The Air Max 90s feature a more classic silhouette with bright pops of color. The shoes are mainly black, white, and gray, but include four colorful panels in hot pink, purple, bright orange, and green. The front and back of the shoe are blue and teal and the midsole has a mustard yellow panel. In a nod to the rainbow flag, the Nike swoosh is multilayered with all eight colors of the rainbow. The inside of the sole features the phrase “Be true” and Baker’s signature, as well as rainbow panels featuring words like “spirit” and “strength.”

The Air Max 90s will set you back a $140, while the Air Max 720s will cost a whopping $180.

Nike has not yet indicated whether a portion of sales will benefit any LGBTQ organizations.

A Closer Look at Nike’s New BETRUE Air Max 90 and Tailwind 79 Sneakers

For the first time, the annual collection includes the original eight-color Pride Flag designed by Gilbert Baker.

The Pride Flag as we know it today first debuted at San Francisco’s Pride Parade in 1979. Over the course of the past 40 years, the six-striped design has become a powerful symbol of unity and solidarity for the LGBTQIA+ community. But here’s the thing—it’s not the original design.

The first-ever Pride Flag made its way into the world in 1978, courtesy of political activist and designer Gilbert Baker. He made it by hand, right down to the dyeing and sewing. And the first iteration had not six but eight stripes in colors that each represented something specific. Pink for sexuality, red for life, orange for healing, yellow for sunlight, green for nature, turquoise for magic, blue for serenity, and violet for spirit.

Gilbert unveiled his creation to the community at the Pride Parade, and the organizers took note. They commissioned Baker to create a series of 400 flags to line the ’79 parade route. But when it was time to produce those flags, the company he was working with couldn’t come up with enough pink fabric. He had to remove it.

Removing the pink presented an issue, though: The seven-striped flag would be hung from the lampposts of Market Street, and those posts would obscure the center stripe. For the sake of symmetry and visibility, Baker also removed turquoise. And that, right there, is how the six-color Pride Flag made its monumental first appearance.

Now, 40 years later, Nike has teamed up with the Gilbert Baker Estate to create a collection that pays homage to the design that existed before logistical demands forced him to alter it. There’s a mix of apparel, accessories, and sneakers in the lineup, and all feature the original eight-stripe design. It’s all part of the brand’s annual BETRUE initiative.

BETRUE first started in 2012, led by Nike’s own employees. It’s since grown into an annual collection that launches in June in celebration of Pride Month. And this year is an especially relevant one, seeing as it’s the 50th anniversary of the Stonewall Uprising, which sparked a surge in the movement for LGBTQIA+ civil rights.

The collection includes four sneaker designs, and we’ve got an up-close-and-personal look at our two personal favorites: the Air Max 90 and the Tailwind 79. Both, of course, feature the eight colors of Gilbert Baker’s first Pride Flag. Still, they’re vastly different when it comes to the overall vibe.

The Air Max 90 is the bolder of the pair, which makes perfect sense considering the sneaker’s overall aesthetic. A multi-layer swoosh brings in the core colors in proper order, while hits along the midsole, mudguard, heel, laces, and outsole continue to tell the story. It all comes together for a look that demands attention.

If subtlety is more your game, though, the Tailwind 79 manages to push the narrative forward in a quieter way. The bulk of the upper comes in low-key white suede and mesh, with an oversized black swoosh. A pink tongue doesn’t shout out loud, and while it’s unlikely that anyone will miss the Pride stripes at the heel, they’re an altogether more understated homage to Gilbert Baker’s legacy.

Whichever one strikes your fancy, you don’t have long to wait until these sneakers hit the market. The BETRUE collection launches at select global retailers on June 1, the first day of Pride Month. The whole thing rolls out in North America on June 8, on Nike’s site, the SNKRS app, and at select stores.

Gilbert Baker passed away in 2017, but the legacy of his creation lives on. If you’re looking for a way to honor it and get some stylish new sneakers at the same time, your chance is (almost) here. Mark your calendar.

Nike Celebrates Pride Month With The Air Max 720

Nike continues to celebrate the LGBT community every June by releasing special edition Pride Collection, which this year will include the Air Max 720.

This offering of the silhouette features a tonal Silver upper with matching plastic overlays and a darker tone used on its back heel tab. Highlighting the shoe are pops of color in a mix of Orange, Light Blue, Purple, and Red on the heels and sides to give off that rainbow motif.

Check out the official photos below, and look for this Air Max 720 to release in time to celebrate Pride month at select retailers and The retail price tag is set at $180 USD.

Breaking Down Nike’s 2019 BETRUE Collection

In 1978, political activist and designer Gilbert Baker created, hand dyed and hand sewed two flags with eight colored stripes (pink, red, orange, yellow, green, turquoise, blue and violet) to be a positive symbol that would unite gay, lesbian and transgender people. He called it the Pride Flag and debuted it that year in San Francisco.

The community loved the flag. And organizers of San Francisco’s Pride Parade determined it would be a powerful look to line the entire route of the 1979 event with four colors on one side of the street and four on the other. 

With $10,000 and an ask for 400 handmade flags, Baker went to work. But the flag company helping to make the flags could not come up with enough pink fabric, so he had to remove pink from the flag. To make it an even split for the parade reveal, he removed turquoise from the flag. 

Forty years later, the six-color flag remains the ultimate global symbol of unity among the LGBTQIA+ community.

To celebrate Baker’s impact and memorialize his legacy, Nike partnered with the Gilbert Baker Estate, working hand-in-hand to create this year’s 2019 BETRUE collection. For the first time, the footwear, apparel and accessories all feature the icon’s original eight-color flag, as well as other meaningful “Gilbert-y” touches and symbols of Pride.

Here are the highlights:

There’s a new logo, which replaces the “BETRUE.” text with Baker’s original eight-color flag.

This is the first time stripes appear in the collection (previously, the six-color rainbow has been designed as a gradient), which represents fluidity through the identity spectrum.

There are five shoes in the collection, and every shoe’s left sockliner will be pink and have Baker’s signature, while every shoe’s right sockliner will have the Pride Flag’s eight colors with each color’s meaning.

To nod to the fact that Baker handmade everything he designed, Nike designers gave each shoe a hand-crafted effect by embroidering things, including the eight-layer Swoosh on the Nike Air Max 90 and the rainbow flag on the Tailwind 79.

The Nike Tailwind, which first sold the same year Baker’s flag debuted, is included in the collection for the first time. The light blue and pink deconstructed mesh upper is a play off a crop top. 

Baker was always covered in glitter, sparkle and bedazzle, which is why a lot of the 2019 collection is too. Abundantly. The Nike Spark Lightweight Crew socks are the first Nike socks to feature glitter, for example, and Nike’s fastest shoe ever, the Nike Zoom Vaporfly NEXT%, is covered in glitter so spectators will see a sparkle as racers fly by.

Designers brought back T-shirt graphics and an old logo from the Nike vault that connect to the 70s and 80s — Gilbert’s prime.

Everything in the collection is unisex. This is the Nike Heritage Shoulder Bag, which has a glitter sheen to it.

The 2019 BETRUE collection will release at select global retailers on June 1, and on June 8 in North America on , SNKRS and at select Nike stores.

100 percent: Nike has consistently received 100 percent scores from the Human Rights Campaign for the past 17 years

20+: The number of organizations Nike is supporting this year to advance the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America

$3.6 million: The amount Nike has provided in financial and in-kind support to LGBTQIA+ causes since 2012

$1 million: The amount Converse has contributed to longstanding local and global LGBTQIA+ community partners since 2014

About Nike’s BETRUE Collection

BETRUE started in 2012 as a grassroots effort led by Nike employees in the PRIDE Network seeking to build a community diverse in orientation, identity and expression focused on community initiatives to advance equality in collection, which is created and managed by Nike designers in the LGBTQIA+ community and Nike’s PRIDE Network, releases each year in June to celebrate National Pride month and supports all individuals regardless of gender identity or who they love. 

What’s New

Show your pride in the latest running shoe that’s full of color.

As a center back for the U.S. Women’s National Team and the Chicago Red Stars, Tierna Davidson believes that your team is your family. In her words, “Being part of a true Team means having trust and respect for each member’s authentic self.”

As a swimmer at Harvard University, Schuyler Bailar made history as the first openly transgender athlete to compete for a Division I men’s team. “Being a trans athlete is about my passion for sport,” says Schuyler, whose activism extends from the pool to over 200+ public speeches, to date. “It’s about not letting anything hold me back: not other people, not injuries, not rules and definitely not my identity.”

Schuyler Bailar, 1st Transgender NCAA D1 Men’s Athlete

As a center back for the U.S. Women’s National Team and the Chicago Red Stars, Tierna Davidson believes that your team is your family. In her words, “Being part of a true Team means having trust and respect for each member’s authentic self.”

As a swimmer at Harvard University, Schuyler Bailar made history as the first openly transgender athlete to compete for a Division I men’s team. “Being a trans athlete is about my passion for sport,” says Schuyler, whose activism extends from the pool to over 200+ public speeches, to date. “It’s about not letting anything hold me back: not other people, not injuries, not rules and definitely not my identity.”

Schuyler Bailar, 1st Transgender NCAA D1 Men’s Athlete

As a goalkeeper for the U.S. Women’s National Team and the Portland Thorns, Adrianna “A.D.” Franch is a backbone for her teammates. “Teams should always allow individuals to shine in their strengths and be supported, regardless of their weaknesses,” says Adrianna, who advocates for self-love, fearlessness and equal rights — on and off the field. “That’s what brings us together and moves us forward.”

Dancer Napoleon Jinnies also made history as one of the first male cheerleaders to perform during the Super Bowl. “We are all here to express our shared passion,” says Napoleon, who sees Pride Month as an opportunity to educate the youth. “If you don’t have your teammates’ backs, then you’re not all in.”

Napoleon Jinnies, One of the First Two Male Cheerleaders in the NFL

As a goalkeeper for the U.S. Women’s National Team and the Portland Thorns, Adrianna “A.D.” Franch is a backbone for her teammates. “Teams should always allow individuals to shine in their strengths and be supported, regardless of their weaknesses,” says Adrianna, who advocates for self-love, fearlessness and equal rights — on and off the field. “That’s what brings us together and moves us forward.”

Dancer Napoleon Jinnies also made history as one of the first male cheerleaders to perform during the Super Bowl. “We are all here to express our shared passion,” says Napoleon, who sees Pride Month as an opportunity to educate the youth. “If you don’t have your teammates’ backs, then you’re not all in.”

Napoleon Jinnies, One of the First Two Male Cheerleaders in the NFL

BeTrue And Beyond

This year, Nike is proud to celebrate Pride month by supporting more than 20 organizations advancing the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America.

This year, Nike is proud to celebrate Pride month by supporting more than 20 organizations advancing the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America.

Nike Celebrates LGBT Pride With Air Max Zero „Be True“

Ever since the summer of 1969 when the brave patrons of New York’s Stonewall Inn stood up to police raids and gave way to the movement of gay liberation, June has been recognized as LGBT Pride month. To commemorate this year’s Pride, Nike has announced the first piece of this year’s “Be True” collection: a rainbow-studded Air Max Zero.

Interestingly, Nike takes a subtle route with what could have been a color extravaganza. The sneaker is immaculately white, from sole to upper to laces. The rainbow pattern is only present on the Air unit insole, with a blink-and-you’ll-miss-it touch on the heel of the outsole. But the shoe does have a touch of sparkle with minor reflective details laden throughout.

The Air Max Zero “Be True” has no official release date, but is expected to arrive this month.

In other Nike news, check out this update of the Air Zoom Veer.

RELATED: Bigoted Russian Lawmaker: LGBT-Themed Nike Apparel Violates ‘Gay Propaganda’ Ban

In March, Nike produced a pair of custom-made ski goggles for out gay Olympic freeskier Gus Kenworthy. The company has also parted ways with homophobic boxer Manny Pacquiao after he said gay people are “worse than animals.”

Filed Under: Uncategorized Tagged With: #BeTrueAir Max ZeroNikePride

Sneakers and apparel available globally in June.

For this year’s celebratory ‚BETRUE‘ footwear and apparel collection, Nike is paying homage to Gilbert Baker, a political activist and designer who created the original Pride Flag.

In 1978, Baker hand dyed and sewed two eight-color striped flags to create what he hoped would be a uniting symbol for gay, lesbian and transgender people. It would go on to be become a staple of San Francisco’s Pride Parade a year later, with Baker asked to produced 400 handmade pieces. However, because the company helping Baker manufacture the flags did not have enough pink fabric to meet demands, the color was dropped, along with turquoise to make it an even split. Thus, the six-color version of the flag has stood as the ultimate symbol of unity among the LGBTQIA+ community for the past 40 years.

Celebrating Baker’s legacy and impact on LGBTQIA+ rights, Nike has teamed up with the Gilbert Baker Estate to collaborate on the 2019 ‚BETRUE‘ Collection. For the first time, pieces in the collection will feature Baker’s original eight-color flag as part of a reworked logo, along with other personalized details and Pride symbols.

The 2019 ‚BETRUE‘ Collection consists of five pairs of sneakers, each lined by a pink left insole with Baker’s signature and a rainbow-paneled right insole bearing the meaning of each color. Sneakers such as the Air Max 90 and Air Tailwind have been treated to layered rainbow details that mimic Baker’s hand-sewn flags. The Tailwind, which launched the same year Baker’s flag debuted, features a deconstructed mesh upper that plays off a crop top.

Apparel and accessory options include a variety of Pride Flag t-shirts and tank tops, jackets, socks and a unisex shoulder bag. One of the details present on some of the apparel and the Zoom VaporFly NEXT% is the application of glitter, which Baker was known to be covered in.

The 2019 ‚BETRUE‘ Collection will release at select retailers globally on June 1 and on June 8 in North America on , SNKRS and at select Nike stores.

SOLECOLLECTOR participates in various affiliate marketing programs, which means SOLECOLLECTOR gets paid commissions on purchases made through our links to retailer sites. Our editorial content is not influenced by any commissions we receive.

Nike is showing love to the LGBTQ community.

Earlier today, we reported on the Nike Air Max 90 „Be True“ which takes the infamous Air Max model and dresses it in the rainbow aesthetic that has been synonymous with Nike’s yearly „Be True“ campaign. Every year in June, Nike honors the LGBTQ community with multiple Pride Month models which include some of their most classic and popular sneakers.

This year, Nike has been pushing the Air Max 720 pretty hard so it’s no surprise that it’s going to be getting its own „Be True“ colorway. The entire upper of the shoe features a gradient rainbow flag which starts out red near the toe box and gradually changes colors all the way to the heel. For instance, by the middle of the shoe, you have orange, yellow, green, and blue tones, all while the heel is finished off in purple. The tongue and side panels are black, while the Air Max unit midsole is completely translucent. The midsole also features the signature of Gilbert Baker who invented the rainbow flag.

With Pride Month beginning next month, you can expect these to drop on Saturday, June 1st for $180 USD, according to Sole Collector.

Created in collaboration with Gilbert Baker Estate.

In honor of Pride MonthNike has recently unveiled its “BETRUE” 2019 collection featuring various Swoosh silhouettes in rainbow-hued makeup. The five-piece range is created in partnership with Gilbert Baker Estate and pays tribute to Baker, the artist and LGBTQIA+ rights activist who designed the now-iconic rainbow flag back in 1978.

Ahead of the launch of the footwear collection, we’ve got our hands on select styles including the Air Max 720, the Air Tailwind 79, the Zoom Pegasus Turbo and the Air Max 90 for a closer inspection.

These Rainbow-Colored Sneakers Are Must Haves for Pride Month

This month, Converse, adidas and Nike are dropping sneaker packs to show their alliance with the LGBT+ community, with rainbow colorways paying homage to the Pride flag that’s represented LGBT Pride for 40 years.

The most recent to be announced is Converse’s collaboration with Miley Cyrus, who’s designed a sneaker lineup including a pair of Chuck Taylor All Star Platform Hi sneakers, enhanced with a multicolor stack inspired by the Pride flag. Alongside apparel detailed with the Happy Hippie foundation logo and rainbow glitter stripes, the sneaker collection also features colorful striped and polka dot printed canvas pairs.

With subtle references to rainbow coloring, adidas’s Pride pack dropped last week with new versions of the Campus, Deerupt and I-5923 silhouettes. Meanwhile, Nike’s BETRUE pack – releasing new models throughout June – includes colorful takes on iconic models like the Air Vapormax Plus, Air Max 270 and an Air Zoom Fly, featuring the pink triangle originally used to identify LGBTQ+ individuals during WWII that was later adopted by the AIDS Coalition.

Commemorating the Stonewall riots which took place at the end of June ’69, this month sees the beginning of Pride celebrations across the globe. Celebrating diversity in all its glory, its a time of fearless expression, political activism and celebration – things we always like to champion on these pages.

As such, we’ve created a new Pride Month Hub within our dedicated Shopping section, where we’ll be sharing the dopest drops and cops to take you through the month’s events from brands beloved by the queer community.

Take a look at the new packs from Converse, Nike and adidas, and if they’re not your bag we’ve also selected some other dope sneakers from Puma, Veja and Diadora sure to turn heads on parade day.

The Webster Brings the Spirit of Miami to Vans for a Premium Three-Shoe Collection

Nike also said each shoe tells a different story. The Air Max 2090, for example, uses its colors to celebrate unity in times of uncertainty. The Air Force 1 was “created as a reflection of performance art” and features design cues that are an homage “to underground ballroom culture.” And the ACG Air Deschutz shows that sport means something different to everyone.

The storytelling as a whole, according to Nike, “paint a picture of a community recognizing its inner strength, leading the way forward and standing together to make a future where we can all Be True.”

The gender neutral 2020 Nike BeTrue Collection will release on June 5 throughout Greater China with a global release to follow on June 19 via and at select retailers. The Air Max 2090 BeTrue will retail for $150, the Air Force 1 will sell for $120 and the ACG Air Deschutz BeTrue will come with a $90 price tag.

Nike will also deliver a line of BeTrue apparel and accessories including T-shirts, shorts, sunglasses and more ranging in price from $10 to $169.

Aside from the collection’s launch, Nike said it will support more than 20 local and national nonprofit organizations that focus on advocacy in sports, creating safe spaces and elevating the history of the LGBTQIA+ community with grants administered by the Charities Aid Foundation of America. The company said some of the nonprofits also received grants last year including the LGBT Center of Los Angeles, Portland Frontrunners, GLBT Historical Society Museum, Campus Pride and You Can Play.

Cam

Hey, if they see LGBTQs as a powerful market force, guess what, companies won’t want to piss us off. This is one reason why advertisers have pulled off of Sean Hannity’s and Laura Ingraham’s show. So I say, let them cater to us all they want, we can in turn use threats of boycotts to do damage to media bigots who need their advertising dollars.

More Stories By Victor

Nike has officially announced its forthcoming “Be True” sneaker collection in celebration of June’s Pride Month.

In 1978, political activist and designer Gilbert Baker created a flag with eight different colored stripes, which is now recognized as a global symbol of unity among the LGBTQIA+ community. Baker named it the Pride flag and debuted it that year in the San Francisco Pride Parade. Each hue of the flag has special meaning. Pink: sexuality, red: life, orange: healing, yellow: sunlight, green: nature, turquoise: magic, blue: serenity, and violet: spirit.

Paying homage to Baker and his impact on the community, the Swoosh has partnered with the Gilbert Baker Estate in this collection. The latest offering includes the classic Air Max 90 ($130), the Air Max 720 ($190), the Air Tailwind ($100), the Zoom Pegasus Turbo. Each sneaker is decorated with the colors of the Pride flag. Accompanying the kicks are special T-shirts and hoodies, as well as a multicolored shoulder bag.

The 2019 Nike “Be True” collection releases at select global retailers tomorrow and on June 8 in North America via SNKRS app and at select Nike stockists.

Taking Pride: Brands Are Supporting LGBTQ Inclusion Like Never Before

Adidas Updated This ’90s Sneaker With a Touch of the Rainbow for LGBTQ Pride Month

Under Armour’s Pride Sneaker Is Inspired by an Iconic Moment in Gay Rights History

More Stories By Peter

As it has in years past, Nike will deliver a collection of sneakers to celebrate the LGBTQIA+ community in honor of Pride Month. For the 2020 lineup, the brand has given three sneakers new looks that celebrate the “pursuit of equality for all athletes.”

This year’s line of sneakers features new iterations of the Nike Air Force 1 (which is being included in a BeTrue line for the first time), the Nike Air Max 2090 and the Nike Air Deschutz.

Specifically featured on the Air Force 1 is a 10-color rainbow mark on the heel that the brand said is inspired by the More Color, More Pride flag. According to Nike, it adds a black and a brown stripe to the traditional colors of the flag to recognize people of color in the LGBTQIA+ community.