Pride Collection Released by H&M

Swedish multinational clothing-retail company H&M, best known for its fast-fashion clothing for men, women, teenagers, and children, has announced the launch of its new clothing collection to celebrate LGBTI Pride.

Featuring a range of items including t-shirts, shorts, jeans, caps, and socks, the 70’s inspired Pride clothes feature unique rainbow colours, prints, and slogans.

Utilising LGBTI influencers, and role models in a photo and video campaign, created with Out magazine to promote the line, H&M says the new collection highlights H&M’s belief “in everybody’s right to love who they want.”

H&M have since announced that ten percent of the profits made from the sale of the clothes will go towards the United Nations Human Rights Office Free & Equal campaign, which promotes the equality of LGBTQ people around the world.

Marking the first time that the company has created a “cohesive line” to show its support for the LGBTQ community, Andreas Lowenstam, H&M’s head of men’s wear design, told that he hopes “people can use H&M’s Pride collection to celebrate their belief in equal love.”

Speaking about the new collection, H&M spokesperson Emily Scarlett says, “Equality, diversity, and inclusivity have been deeply rooted in our values for a long time,” adding that the collection will both celebrate “diversity” while “celebrating the joy of fashion.”

The release of the Pride collection is timed with the start of the Pride season in many countries in Europe and in North America, and while the clothes will be available in stores and online in the US, it’s not yet clear if they will be sold in both New Zealand and Australia, or elsewhere around the world.

H&M Launches a Collection for Pride Month

In 2018 fashion brands aren’t shy about voicing their values—and putting their money where their mouths (and their marketing campaigns) are. H&M is the latest to show its support for Pride Month, which starts on June 1, and the LGBTQ+ community with the launch of its latest collection.

On May 31 H&M’s online shop and select brick-and-mortar locations will carry an apparel and accessories collection tied to Pride, which will include brightly colored tees, sequined shorts, and slogan sweatshirts—all priced under $50. A percentage of proceeds from the collection will benefit the United Nations Free & Equal, the U.N.’s official campaign against the criminalization of LGBTQ+ folk worldwide. “H&M believes in everybody’s right to love who they want,” H&M’s head of menswear design, Andreas Lowenstam, said in a statement. “We hope people can use H&M’s Pride collection to celebrate their belief in equal love.” The brand’s celebration of Pride Month doesn’t stop at clothing: It’s also collaborating with Out magazine on a special campaign, titled „Pride OUT Loud,“ to kick off the collection’s launch. It features LGBTQ+ figures like Olympian Gus Kenworthy, singer Kim Petras, and artist-activist Gabrielle Richardson.

As a model and founder of Art Hoe Collective, a gallery curated on Instagram for queer creatives of color, Richardson has a strong tie to the collection’s message of global love and inclusiveness. „I just want to let people know that they exist and they’re not alone,“ she tells Glamour about her appearance in the campaign.

For Richardson, it’s the collection’s message tees (with words like equality and pride, which she wears in her campaign shot) that are central to supporting LGBTQ+ folks through fashion: „People want to start a conversation, people want to start a dialogue. When you have something like a shirt that says ‚equality,‘ people see it and they have an immediate visceral reaction. If anything, that will help facilitate these important conversations. [When] it’s something as universal as a shirt, it can really set the fire. It can really start the conversation.“

Part of acceptance also comes from having the support of far-reaching, recognizable brands like H&M. „Recognition is strength,“ Richardson says. Through this type of global campaign, she can reach queer folk who perhaps haven’t seen themselves represented in this type of imagery before. „I think the amazing thing about big brands like H&M that are so accessible, that are so big, is that it can reach so many people all over the world, all over the country,“ she explains, „and places where a little queer kid didn’t think there was anyone else like them. [Those kids] can see their reflection through someone else who has gone through the same things as them and has a very similar narrative that they didn’t really completely understand before.“

Then there’s the expectation-defying component of appearing in a Pride campaign alongside four other creatives: Richardson says this campaign shatters assumptions of what „queerness“ looks like by featuring a diverse group of models, including herself. „I think it’s important for people when they see me in this campaign, they realize that [queerness] can look like anyone,“ Richardson tells us. „Queerness can be a black girl who’s just wearing jeans and a T-shirt.“

„I just think it’s important for you to stand strong for who you are and let people know what you’re about as soon as they see you,“ Richardson says. When H&M’s Pride Collection becomes available to shop on May 31, people of all identities can do just that.

Get your first look at H&M’s Pride OUT Loud campaign and collection, below.

H&M Launches a Collection for Pride Month

Casually Inclusive H&M Holiday Ad Features Sweet Gay Kiss

Casually Inclusive H&M Holiday Ad Features Sweet Gay Kiss

If Judy Garland singing “Have Yourself a Merry Little Christmas” doesn’t compulsively make you cry regardless of the circumstance, there may be something broken inside of you.

So throw it on top of a montage of an incredibly vast array of people enjoying their holidays as part of an H&M ad, and yeah, it’s a pretty effective commercial.

The new campaign centers around the idea that we should “enjoy the moments in between,” and spends a full minute and a half showing us moments that aren’t generally considered the peak points of the winter holidays.

Many of them aren’t romantic, but we do get a very sweet stairwell kiss between two guys. A blip of representation in a commercial that seems to do its best to scroll through all walks of life in a short time.

Unfortunately, not everyone can handle .3 seconds of a gay kiss in 90 seconds worth of heterosexual comment. The commercial has a high percentage of thumbs down on YouTube, and comments have been turned off. Meanwhile, on Instagram, H&M has been deleting comments that specifically rail against the LGBTQ community.

But still, it’s far from the first time H&M has included queer representation in its ads, and undoubtedly will not be the last. And seeing queer representation at Christmastime, a holiday that is family-oriented and can often be extra tough for LGBTQ people, if not pointedly dismissive, is particularly meaningful to some.

Stahpppppp. That gay stairwell kiss may make me shop at H&M.

Bring on the queer Christmas commercials! The homophobes can handle their coal.

 Casually Inclusive H&M Holiday Ad Features Sweet Gay Kiss

H&M launches rainbow-heavy Pride collection dedicated to the LGBTQ+ community

H&M is launching its first ever collection in support of the LGBTQ+ community with a capsule line of Pride apparel and accessories that launches online globally Thursday, 31 May.

The Love For All collection, which will also retail in 148 US stores, is a festival-ready rainbow riot which celebrates the message of love, equality and self-expression.

The Swedish clothing giant will donate 10 per cent of collection sales to UN Free & Equal, the United Nations global campaign against homophobia and transphobia.

“H&M believes in everybody’s right to love who they want,” says Andreas Löwenstam, head of menswear design. “We hope people can use H&M’s Love For All collection to celebrate Pride and their belief in equal love.”

“Lesbian, gay, bisexual, trans and intersex people have the same right as everyone else to be protected from violence and discrimination,” says Peggy Hicks, director of thematic work at the UN Human Rights Office. “The support we receive from H&M will help the UN Free & Equal campaign work together with activists and equality champions to raise public awareness and mobilise for positive changes in laws and attitudes.”

Not only is the 80s-inflected range of crop tops, rainbow stripe tracksuits and fanny packs perfect Pride Parade merch, but it also makes for an ideal selection of non-cringe festival garb.

H&M launches rainbow-heavy Pride collection dedicated to the LGBTQ+ community

Neue Pride-Kollektion von H&MMode feiert queere Persönlichkeiten

H&M hat seine erste Pride-Kollektion rausgebracht – also Mode, die queere Identitäten feiern sollen. Dafür bekommt der Konzern viel Zuspruch, erntet aber auch Kritik.

Tanktops, T-Shirts, Hoodies, Shorts und Accessoires mit Details in Regenbogenfarben und Aufdrucken wie „Equality“, „Love“ oder „United“ – bei seiner Pride-Kollektion hat sich der Modekonzern vom Look der Hippies und der 70er-Jahre inspirieren lassen.

In Erinnerung an den Aufstand in der Christopher Street feiert die Szene heute quasi den ganzen Juni vor, so Anke – und weiter: „Das tut H&M mit dieser Pride-Kollektion und den Worten: ‚H&M glaubt, dass jeder das recht hat, denjenigen zu lieben, den er möchte‘. So wird H&M auf der Webseite zitiert.“

Werbung für die Kampagne machen unter anderem die Transgender-Popsängerin Kim Petras, Dragqueen Aja, unter anderem bekannt durch die Casting-Show Rupaul’s Drag Race oder das schwule Albino-Model Shaun Ross. Auch der deutsche Influencer Riccardo Simonetti, ebenfalls schwul, wirbt für H&M. 

Neue Pride-Kollektion von H&MMode feiert queere Persönlichkeiten

Pride 2020: Die besten und schönsten (Mode-)Kollektionen für den Pride-Month

Das Best-of für Pride 2020 – mit dabei: Wrangler, Diesel, Timberland und sogar Ikea.

Pride 2020 wird anders. Normalerweise finden im Sommer (und vor allem im Pride-Month Juni) auf der ganzen Welt Veranstaltungen und Events statt, um Aufmerksamkeit für die LGBTQ2-Community zu generieren. Das größte Spektakel sind dabei meist die großen Paraden, die im Zuge des Christopher-Street-Days in fast allen großen Städten stattfinden. Doch wegen der anhaltenden Corona-Pandemie kann das dieses Jahr alles nicht wie gewohnt stattfinden. Das bedeutet aber zum Glück nicht, dass Pride 2020 komplett ausfällt. 

LGBTQ2-Organisationen und prominente Unterstützer organisieren digitale Alternativen und halten den Gedanken und Zweck von Pride am Leben. Auch engagieren sich wie immer viele Konzerne und Modelabels, die mit Pride-Kollektionen und Produkten ein Statement setzen wollen – für die Rechte aller Menschen, jeglicher sexuellen Identität oder Orientierung. Weiter Grund: Sie unterstützen mit dem Verkauf jene Organisationen, die vor allem dieses Jahr auf finanzielle Mittel angewiesen sind. Wir zeigen Ihnen hier die besten Aktionen und Kollektion für Pride 2020.

H&M to release its first ever Pride collection

Budget fashion retailer H&M is set to release its first ever Pride collection of clothes and accessories.

The collection, which is inspired by the 70’s, will feature a range of items including t-shirts, crop tops, jeans, shorts, hoodies and accessories that feature rainbows and pro-LGBT phrases.

The release of the collection on May 31 will be the first time the brand has made a “cohesive” set of clothes and accessories in support of the LGBT community and Pride events.

The clothes will launch in the 148 H&M stores across the US, as well as a physical release in stores in Canada. The collection will also be available globally online.

“H&M believes in everybody’s right to love who they want. We hope people can use H&M’s Pride collection to celebrate their belief in equal love.” Andreas Lowenstam, H&M’s Head of Menswear Design told WWD.

“Equality, diversity and inclusivity have been deeply rooted in our values for a long time,” H&M spokesperson Emily Scarlett added.

H&M launched a campaign to join the collection in collaboration with Out magazine, featuring decorated Olympic skier Gus KenworthyRuPaul’s Drag Race star Aja.

Songwriter Kim Petras and models Gabrielle Richardson and Shaun Ross also feature in the campaign.

10% of the proceeds from the collection will reportedly be donated to the United Nations Human Rights Office Free & Equal campaign.

In February, luxury fashion house Burberry launched a new rainbow themed collection in support of three major LGBTQ+ charities as part of London Fashion Week.

Other retailers have begun to release their own Pride-themed merchandise in the build-up to June’s Pride month and events across the globe.

On Tuesday, Primark announced that it will bring Pride merch to select stores across Europe and the US as part of a partnership with British LGBT charity Stonewall.

Under the deal, Stonewall will receive 20 percent of the proceeds of the rainbow-branded range, which is hitting individual stores to coincide with Pride events this summer.

However, Stonewall’s partnership with cut-priced clothing company has prompted a controversy.

Many of the Pride products are made in countries where it is illegal to be gay.

Others questioned why cash-strapped local Pride organisers were getting no money from the sales in their own cities.

The UK Pride Organisers Network, which brings together organisers of more than 140 LGBT+ Pride events around the UK, branded the deal an “insult” in a statement to PinkNews.

H&M lanceert Pride-collectie

H&M lanceert een nieuwe collectie die helemaal in het teken staat van Pride Month. Op 31 mei komt de lijn uit en liggen de T-shirts, croptops, jeans, sokken en andere accessoires in de winkel.

De items hebben een seventiestintje en uiteraard is de regenboog goed vertegenwoordigd. ‚H&M believes in everybody’s right to love who they want,‘ vertelt Andreas Lowenstam, Head of Menswear Design van H&M, aan WWD. ‚We hope people can use H&M’s Pride collection to celebrate their belief in equal love.‘

De Olympische skiër Gus Kenworthy, zangeres Kim Petras, model en activiste Gabrielle Richardson, rapper en drag entertainer Aja en model en muzikant Shaun Ross staan model voor de campagne van de lijn, die in samenwerking met Out Magazine werd geproduceerd.

Het is de eerste keer dat het merk een capsulecollectie uitbrengt om support te tonen aan de LGBTQ-community. En die steun is niet alleen symbolisch: tien procent van de opbrengst gaat naar het Free & Equal-programma van de Verenigde Naties.

Gay Pride: 10 coole Produkte rund um den Pride Month

Zurückzuführen ist der “LGBT Pride Month” oder die “Gay Pride” auf eine Demonstration, die 1969 in New York stattgefunden hat. Der sogenannten “Stonewall-Aufstand” war die erste Demonstration, bei der Schwule, Lesen und Bisexuelle für ihre Rechte auf die Straße gegangen sind – ein wichtiger Wendepunkt für die Schwulenbewegung in den USA. Heute wird die Gay Pride auf der ganzen Welt gefeiert. Zeit also unsere Solidarität auch modisch zu zeigen.

H&M Pride-collectie: de Zwitserse modeketen lanceert een nieuwe collectie

H&M Pride-collectie: met deze collectie brengt modeketen de LGBT-community onder de aandacht.

H&M Pride-collectie: de Zwitserse modeketen komt met een nieuwe collectie! Met de ‚Love For All‘-collectie brengt de modeketen de LGBT-gemeenschap onder de aandacht. Eind deze maand ligt de collectie in de winkels, vlak voor het begin van de Pride-maand.

H&M debuts „Love For All“ collection

With gay pride month fast approaching, brands have begun capitalizing onthe LGBT pride parades that will be going on all over America. H&M haslaunched a line of rainbow colored and LGBT pride inspired clothing titled“Love For All“, including t-shirts, jackets and socks for men and women.Slogans like „pride“, „united“, and „equality“ are featured on severalitems. Dress shorts with sequins in different colors and a baseball capthat says „equality“ also makeup the collection.

“We hope that the H&M Love for All collection helps everyone celebrate loveand equality,” said Andreas Lowenstam, head of the label’s men’s weardesign, in a statement.

In the spirit of philanthropy, H&M will be donating ten percent of retailsales to the United Nations Free and Equal campaign against homophobia andtransphobia.

While H&M once ruled as the king of fast-fashion, lately competition fromother fast-fashion retailers has been tough and the company has seen aslump in sales for the first time in years. The company has been working onoverhauling strategies to ameliorate declining sales, including launching acouture collection based on celebrity dresses and using consumer data tocustomize what it sells to individuals in stores.

The capsule line will launch on May 31 in stores and online.

H&M will showcase its support of inclusivity with a new collection and campaign that will launch globally on May 31.

The capsule line of Pride apparel and accessories will be sold in 148 U.S. stores and select other retailers H&M outposts around the world as well as online. Ten percent of the proceeds from the sale of the collection will be donated to the United Nations Human Rights Office Free & Equal campaign.

This marks the first time the retailer has created a “cohesive collection” dedicated to the support of LGBTI community, said H&M spokesperson Emily Scarlett. The line of T-shirts, crop tops, tank tops, shorts, cutoff jeans, sweatshirts, sweatpants, hoodies, caps, fanny packs and socks feature rainbows and pastel colors with graphic prints such as equality, pride and love. The line has a definitive Seventies flair.

“H&M believes in everybody’s right to love who they want,” said Andreas Lowenstam, H&M’s head of men’s wear design. “We hope people can use H&M’s Pride collection to celebrate their belief in equal love.”

In addition, the retailer has partnered with Out magazine on a Pride Out Loud influencer campaign featuring Olympic freestyle skier Gus Kenworthy, pop music artist Kim Petras, model and activist Gabrielle Richardson, rapper and drag entertainer Aja, and model and musician Shaun Ross.

Scarlett said the retailer has worked with Kenworthy and Ross in the past so including them in the campaign made sense. The others were chosen to showcase “great diversity,” she said.

Like the capsule collection, the campaign will launch on May 31 in the 148 stores in the U.S. as well as select stores in Canada. The images will be used in the windows and featured in the departments that will house the collection. They’ll also be used on the H&M and Out web sites where a series of videos that Out has produced will speak to each influencers’ experience as members of the LGBTI community.

Scarlett said H&M has always prided itself on offering “fashion for everyone” and the Pride collection speaks to that commitment. “Equality, diversity and inclusivity have been deeply rooted in our values for a long time.” She said the collection is intended to “celebrate the diversity” of the company’s customers and staff while “celebrating the joy of fashion.”

H&M debuted the collection at an event in Brooklyn on Tuesday night where guests walked under a rainbow arch into a room lit up in a pastel rainbow spectrum. There were Pride themed drinks and food and a performance by Aja.

Wie ernst meint es H&M wirklich?

Zehn Prozent der Erlöse aus der Pride-Kollektion würde das Unternehmen an die Free & Equal Kampagne der Vereinten Nationen spenden, die sich gegen die Diskriminierung von homo-, bi-, inter- und transexuellen Menschen einsetzt, so Anke: „Das klingt auf den ersten Blick ganz vorbildlich, wird aber trotzdem auch kontrovers diskutiert.“

Hier geht es zu einem externen Inhalt eines Anbieters wie Twitter, Facebook, Instagram o.ä. Wenn Ihr diesen Inhalt ladet, werden personenbezogene Daten an diese Plattform und eventuell weitere Dritte übertragen. Mehr Informationen findet Ihr in unseren  Datenschutzbestimmungen.

Zwar wird die Kampagne in den Sozialen Medien durchaus gefeiert – doch längst nicht jeder kauft H&M die Aufrichtigkeit hinter der Aktion ab, sagt Anke. Kritiker sagen, der Konzern wolle nur sein Image aufpolieren oder es gehe nur darum, eine neue Zielgruppe zu erschließen.

 „Gay Marketing ist ein ziemlich lukratives Feld“, sagt Anke. Es gibt sogar Werbeagenturen, die sich nur darauf spezialisiert haben.

Hier geht es zu einem externen Inhalt eines Anbieters wie Twitter, Facebook, Instagram o.ä. Wenn Ihr diesen Inhalt ladet, werden personenbezogene Daten an diese Plattform und eventuell weitere Dritte übertragen. Mehr Informationen findet Ihr in unseren  Datenschutzbestimmungen.

H&M ist nicht der einzige Konzern, der mit so einer Pride-Aktion in Sachen Mode um die Ecke kommt, so Anke. Primark oder Levis haben ebenfalls schon entsprechende Kollektionen rausgebraucht und auch einen Teil der Verkaufserlöse gespendet. „Denen könnte man im Prinzip das gleiche unterstellen“, so unsere Reporterin.

Hier geht es zu einem externen Inhalt eines Anbieters wie Twitter, Facebook, Instagram o.ä. Wenn Ihr diesen Inhalt ladet, werden personenbezogene Daten an diese Plattform und eventuell weitere Dritte übertragen. Mehr Informationen findet Ihr in unseren  Datenschutzbestimmungen.

Polo Ralph Lauren

Seit rund 30 Jahren unterstützt die Marke Ralph Lauren die LGBTQ2-Community mit finanziellen Mitteln, Kampagnen und Initiativen. Auch dieses Jahr lanciert Polo Ralph Lauren pünktlich zum Pride-Month eine Capsule-Kollektion mit Polo-Basics und eine große Kampagne. Eines der prominentesten Gesichter ist Aktivist*in und Star der Serie Pose Indya Moore. (Lesen Sie auch unser Interview mit Indya Moore: “Ich hatte Angst zu sterben”) 

T-Shirt, von Polo Ralph Lauren, 89 Euro, über Ralph Lauren

25-100% der Verkaufspreise der Capsule-Kollektion – die neben Unisex-Pieces sogar Kinder- und Hundebekleidung enthält, werden an die “Stonewall Community Foundation” gespendet. (Die Pride-Capsule von Polo Ralph Lauren ist ab sofort online verfügbar)


“Use Your Voice!” – so lautet der Slogan der Pride 2020 Kollektion von Levi’s, der Mutmacher und Aufforderung zugleich ist. Bunte T-Shirts, Denim-Jacken und Shorts mit Batik-Muster stimmen uns auf den Sommer ein und machen einfach gute Laune. Den gesamten Nettoerlös der Kollektion spendet das Unternehmen an die Organisation “OutRight Action International”, die sich weltweit für die Rechte von LGBTQ2-Menschen einsetzt. Die schönsten Teile und mehr Infos zur Capsule finden Sie hier.


Der Regenbogen gehört zu den großen optischen Symbolen der Pride-Bewegung und dient auch der Marke Wrangler als Inspiration für die Pride-Kollektion 2020. Enthalten in der limitierten Capsule sind klassische Basics (T-Shirts, Tanktops und Hoodies) sowie eine Gürteltasche und eine Basecap.

T-Shirt (29 Euro) und Tanktop (19 Euro) aus der Pride-Capsule von Wrangler

Sämtliche Erlöse aus dem Verkauf der Capsule-Kollektion von Wrangler werden an die “LGBT Foundation” gespendet – eine wohltätige Organisation aus England, die sich seit 45 Jahren für die Rechte und Entwicklungen der LGBTQ2-Community einsetzt. (Die Pride-Capsule von Wrangler ist ab sofort über den Onlineshop verfügbar)


Der “6 Inch”-Boot von Timberland gehört zu den erfolgreichsten und beliebtesten Schuhen weltweit. Der ikonische Stiefel ist fester Bestandteil vieler Kleiderschränke und wird auch noch in ferner Zukunft zeitlos und aktuell bleiben. Im Zuge der Pride 2020 lanciert Timberland nun den Schuh in einer neuen Ausführung aus weißem Nubuk-Leder. Beim 3D-Logo an der Fersenseite und den Schnürsenkeln bekommt der “6 Inch” den charakteristischen Pride-Look in Regenbogenfarben.

“6 Inch”-Boot im Pride-Design, von Timberland, 219 Euro, über Timberland

Für jeden verkauften Schuh spendet Timberland einen Euro an “ILGA World”. Diese internationale Vereinigung ist in 150 Ländern tätig und setzt sich dort für die Menschenrechte der LGBTQ2-Community ein. (Der “6 Inch”-Pride-Boot von Timberland ist ab sofort online über Timberland und ausgewählten Stores erhältlich)

Scotch & Soda

Die Marke Scotch & Soda engagiert sich mit ihren aktuellen Kampagnen im Kampf gegen die Diskriminierung der LGBTQ2-Community und die durch die Corona-Pandemie hervorgerufenen (oder verstärkten) Hungersnöte auf der Welt. Key-Product der Kampagne ist ein Mund-Nasen-Schutz aus schwarzer Baumwolle, der unter anderem in einer bunt bestickten Ausführung mit dem Slogan “I’M SMILING” verfügbar ist. Die Masken werden in verschiedenen Größen produziert, haben einen mit Draht verstärkten Nasenbereich und werden mit einer waschbaren Transporthülle geliefert. (Lesen Sie auch: Wie die Quarantäne uns zu einem besseren Selbstbild helfen kann)

Mund-Nasen-Schutz, von Scotch & Soda, 9 Euro, über Scotch & Soda

Mit den Verkaufserlösen (20-30%, je nach Produkt) der Masken und anderer Kollektionsteile unterstützt Scotch & Soda sowohl den “LGBTQ Freedom Fund” als auch die Organisation “The Hunger Project”. (Die Masken sind ab sofort über Scotch & Soda online verfügbar)

About You x Riccardo Simonetti

In Zusammenarbeit mit Riccardo Simonetti lancierte About You diese Woche eine neue Capsule-Collection unter dem Motto “Pride is every day”. Ein ausschlaggebender Grund seien vor allem die aktuellen Umstände. „Während andere Marken ihren Pride Content und vorgesehene Budgets aufgrund ausgefallener Pride Paraden canceln, ist es gerade jetzt unglaublich wichtig Sichtbarkeit zu schaffen und ein Statement zu setzen um die Equality Bewegung zu unterstützen“, so Riccardo Simonetti. In der Kollektion enthalten sind 23 Teile – darunter T-Shirts, Jacken und Hoodies.

Hoodie (59 Euro) und T-Shirt (29 Euro), über About You

Auch hier soll die Kollektion eine Organisation unterstützen. Ein Teil der Verkaufserlöse gehen direkt an ​“Enough is Enough“​, der größten deutschsprachigen Initiative zur Unterstützung der weltweiten LGBTQ2-Community. (Die „Equality Collection“ von About You und Riccardo Simonetti ist ab sofort über About You verfügbar.

Ted Baker

Zur Feier des Pride-Month veröffentlichte Ted Baker eine limitierte Pride-Kollektion, die auf dem digitalen Charity-Pop-up-Shop “Ted’s Bazaar” verkauft wird. Der Pop-up wurde dieses Jahr gegründet und unterstützt seit April verschiedene Organisationen und Charity-Aktionen, die durch die Corona-Krise betroffen sind. Die Pride-Capsule enthält T-Shirts in verschiedenen Designs und Farben und Tassen. Keypoint der Designs ist der Slogan “Love has no label”. 

Die T-Shirts von Ted Baker kosten je 33 Euro und sind ab sofort erhältlich

Ted Baker spendet 100% der Gewinne an die wohltätige Organisation AKT (Albert Kennedy Trust), die sich für obdachlose junge Menschen der LGBTQ2-Community einsetzt. (Ted Baker “Love has no label” ist ab sofort über Ted’s Bazaar verfügbar)


Auch das Luxuslabel Versace feiert dieses Jahr wieder den Pride-Month und unterstützt mit einer Capsule diverse Organisationen auf der ganzen Welt. Die Kollektion von Donatella Versace, die vergangenes Jahr zum “Stonewall Ambassador” gekürt wurde, umfasst unter anderem Active-Wear, Unterwäsche und Basics wie Socken und Base-Caps. Preislich liegt die Pride-Capsule zwischen 60 und 390 Euro.

Bei vielen Teilen adaptierte Versace die Regenbogenfahne auf ihrem Logo-Schriftzug.

Gewinne aus in Europa generierten Verkäufen gehen an “Arcigay”. Die Organisation wurde in 1985 in Italien gegründet und setzt sich international gegen Gewalt und Diskriminierung der LGBTQ2-Community ein. (Die Pride-Capsule von Versace ist ab sofort online verfügbar)

Calvin Klein

Für die neue Kampagne #PROUDINMYCALVINS rückt Calvin Klein bekannte Gesichter und Aktivisten der LGBTQ2-Community (wie Chella Man und Tommy Dorfman) in den Vordergrund. Begleitet wird dies zusätzlich durch eine großen Pride-Fashion-Kollektion. Darunter Hoodies, Shirts, Hosen, Accessoires und Unterwäsche. 

Weiteres Testimonial der #PROUDINMYCALVINS-Kampagne ist Mina Gerges, Model and Schauspieler aus Ägypten, der für die Sichtbarkeit und Akzeptanz der LGBTQ2-Community im Mittleren Osten kämpft. 

Calvin Klein unterstützt die Community nicht nur zum Pride-Month, sondern setzt sich das ganze Jahr über für diverse LGBTQ2-Projekte und -Organisationen ein. Dazu gehören aktuell der “COVID-19 LGBTIQ Global Emergency Fund” und die Stiftung “onePULSE”. Letztere vergibt unter anderem Stipendien in Ehren von Frank Hernandez, einem ehemaligen Mitarbeiter von Calvin Klein und einem der Opfer des Anschlags in einem LBGTQ2-Club in Florida in 2016. (Calvin Klein #PROUDINMYCALVINS, ab sofort über Calvin Klein)


Auch Sportswear-Experte Reebok feiert Pride 2020 unter dem Motto “All Types Of Love”. Im Zentrum der Kollektion stehen eine Auswahl an ikonischen Reebok-Sneakers (unter anderem der Zig Kinetica, Instapump Fury und Classic Leather), die alle – mal mehr, mal weniger auffällig – mit einem Regenbogen-Spray-Design versehen wurden. Zusätzlich zu den Schuhen erwartet uns auch Sportswear im Pride-Look.

Im Zuge der “All Types Of Love”-Kollektion und der dazugehörigen “Proud Notes”-Kampagne, in der LGBTQ2-Aktivisten einen Hauptrolle spielen, spendet Reebok 75.000 Dollar an das “It Gets Better Project”, ein weltweites Hilfsprogramm für LGBTQ2-Jugendliche. (Reebok “All Types Of Love”, ab sofort über Reebok)


Keine klassische Bekleidung, aber dennoch sehr schmückend. Pünktlich zur Pride 2020 veröffentlicht Apple neue Zifferblatt-Designs in Regenbogenfarben. Verfügbar sind die für alle User ab dem System-Update „watchOS 6.2.5“ in der Watch-App.

Dabei bleibt es aber noch nicht. Außerdem stellte der Konzern, der sich in der Vergangenheit immer für die Rechte der LGBTQ2-Szene eingesetzt hatte, auch zwei neue Armbänder vor – eines davon in Zusammenarbeit mit Nike. Damit unterstützt Apple “GLSEN”, eine amerikanische LGBTQ2-Organisation, die gegen Diskriminierung, Belästigung und Mobbing an Schulen kämpft. (Apple Watch Armbänder, ab sofort über Apple)

Each of these collections partner with LGBTQ artists, with proceeds supporting a number of prominent and worthwhile causes

Each of these collections partner with LGBTQ artists, with proceeds supporting a number of prominent and worthwhile causes

H&M Pride-collectie

„H&M gelooft erin dat iedereen het recht heeft om te houden van wie hij wil,“ aldus Andreas Lowenstam, Head of Design voor H&M Men. „We hopen dat mensen deze collectie gebruiken om hun geloof in gelijke liefde te vieren.“ Het is de eerste keer dat de modeketen een collectie lanceert om de LGBT-community te steunen.

Share All sharing options for: How LGBTQ Pride Month became a branded holiday

My parents were in New York City this month visiting two of their four children. Given that my mom enjoys shopping and air conditioning but bemoans walking, we have developed the strategy of taking her to areas where we can maximize the shopping and the distance in between.

During one of our excursions, I noticed that had a rainbow flag in its window. So did the new Nordstrom’s men’s store. Bloomingdale’s has a pride section. The SoulCycle I visited earlier in the morning had a rainbow sign proclaiming “All Souls Welcome.” McDonald’s has rainbow french fry containers. And H&MNikeLululemon all had signs or merchandise, too.

The symbolic support for the LGBTQ community is ubiquitous, particularly during Pride Month. The list of causes with more visible support is short.

What Pride Month really celebrates

Pride Month, pride celebrations, and pride marches are how LGBTQ people and allies address the ongoing work for acceptance and equality, which ultimately brings us to the Stonewall Riots of 1969 in New York City. Fed up with being harassed and targeted, LGBTQ patrons of the Stonewall Inn, who were predominantly people of color, fought back against the police. It resulted in four nights of rioting.

“Before Stonewall, gay leaders had primarily promoted silent vigils and polite pickets, such as the ‘Annual Reminder’ in Philadelphia,” Fred Sargeant, one of the original organizers of the march, wrote in the Village Voice. “Since 1965, a small, polite group of gays and lesbians had been picketing outside Liberty Hall. The walk would occur in silence. Required dress on men was jackets and ties; for women, only dresses. We were supposed to be unthreatening.”

Stonewall, spurred by the frustration of being targeted and harassed, worked where polite and civil protests had failed. The first Pride march took place in 1970, a year later, to commemorate — loudly and without a dress code — those who fought for their rights.

Thanks to those Stonewall patrons and generations of LGBTQ people who fought for the rights of the community, the world is now an easier place to live for LGBTQ people than it was 10, 15, or 20 years ago.

But those advances in LGBTQ acceptance create an odd dynamic, since pride celebrations were originally a strongly political act born of a time when tolerance still hadn’t been won. The ostensible goal of the Stonewall riots and pride events is to make the world a place where LGBTQ people don’t need to fight for rights. Subsequently, one of the biggest criticisms that’s grown up with pride celebrations across the country is that they’ve become more about the party (in part because of the progress made) than the politics. And it’s a hell of a lot easier to commodify a party than it is a political act.

For example, in New York City this year, the Pride Island celebration — featuring musical guests and Skyy vodka sponsorship — is selling a cabana package for $3,000. And as the New York Times reported, in 2016 Los Angeles pride was referred to as “gay Coachella” — and this year, Los Angeles Pride organizers got into trouble for over-selling tickets to the festival and had to turn hundreds of paying celebrants away.

That’s not to say pride events have been completely stripped of politics. In fact, due to the Pulse nightclub shooting in 2016 and President Trump’s anti-LGBTQ policies2017 was actually considered one of the first years in recent memory where politics became a central message of Pride celebrations across the country. As with the Stonewall riots and the first Pride, the twin threats of violence and oppression toward the LGBTQ community underlined the ongoing necessity of Pride Month as a political act first, a party second.

Brands and Pride Month take advantage of activism and slacktivism alike

To grasp the dilemma of the commercialization of pride events, it’s worth examining a very similar case: the “pinkwashing” of Breast Cancer Awareness. The phenomenon of any kind of pink object coming to represent “awareness” of breast cancer created a context where purchasing pink anything and everything allowed people to feel like they were contributing somehow to a cure for the disease.

But the problem with Breast Cancer Awareness, as Jezebel and many others pointed out, is that all this commercialized support was ultimately pretty empty. In 2015, the New York Times explained that for all the awareness, “breast cancer incidence has been nearly flat and there still is no cure for women whose cancer has spread beyond the breast to other organs, like the liver or bones.”

“What do we have to show for the billions spent on pink ribbon products?” asked Karuna Jaggar, the executive director of Breast Cancer Action, an activist group, told the Times. “A lot of us are done with awareness. We want action.”

This is the problem with commodifying “awareness”: While it may serve to raise money for a charitable cause, there’s no guarantee that money will result in any sort of tangible outcome. It’s nominal activism divorced from real action.

The same goes for much of pride merchandise. Companies, including H&Mdonate a portion of what their customers spend on pride merchandise to LGBTQ charities. The amount going to charity varies by the company and product: donates 50 percent of the purchase price of its pride T-shirts; H&M only donates 10 percentNike’s website doesn’t say how much of the proceeds from its Be True campaign the company donates, but it does say that Nike has donated almost $2.7 million since 2012.

So money going to LGBTQ charities is a good thing, right? In the abstract, yes, but taken in aggregate, this consumerist donation structure creates a context of so-called slacktivism, giving brands and consumers alike a low-effort way to support social and political causes.

But the money that companies make selling goods to people looking for an easy, straightforward way to help with a big, complicated issue rarely has tangible results, outside of the profits for the companies selling those goods. Similarly, some companies who are promoting LGBTQ Pride — and ostensibly cashing in on Pride merchandise or retail — aren’t doing much for the LGBTQ community beyond contributing to this vague notion of “awareness” around the issues that affect that community.

Los Angeles Pride selling more tickets than it had space for is just one example. The rainbow-festooned H&M having a manufacturing plant in Chinaanti-LGBTQ legislation, is another.

Perhaps the most pertinent example is Gilead sponsoring New York City Pride. Gilead is the pharmaceutical company that makes the pill Truvada for PrEP, or pre-exposure prophylaxis, a medication regimen that, when taken daily, can reduce the risk of HIV from sex by over 90 percent. Without insurance, PrEP costs me $2,110.99 per month; with insurance and a coupon card from Gilead, that goes down to zero. The problem is that the communities where PrEP can have the greatest effect aren’t getting the drug, because the people in those communities often cannot afford insurance that covers it.

“While the HIV epidemic has not had a broad impact on the general U.S. population, it has greatly affected the economically disadvantaged in many urban areas,” the CDC wrote in a study of poverty-stricken urban areas.

Further, gay and bisexual black men have a higher HIV rate in the US than in any country in the world. But they’re not the people using PrEP: According to Poz magazine, an estimated 136,000 Americans were using PrEP as of the first quarter of 2017, but a large majority of those users are white men who are 25 and older. Gilead Sciences estimated in 2015 about 75 percent of men who had filled a PrEP prescription were white, while black men only comprised 9 percent of those prescriptions.

Generic versions could change that, but Gilead won’t release its patent. Furthermore, as activists have pointed out, research and funding that went into Gilead were provided by taxpayer money, not money raised for “awareness”:

Imagine a pill that has the ability to reduce #HIV transmission by 99%. And what if you were told that all the funding that went into researching this preventative drug was actually by tax-payer money? #BreakthePatent (1)

Gilead publicly supports LGBTQ rights at one of the biggest LGBTQ celebrations of the year, but in practice it has not adequately served LGBTQ people who run the highest risk of contracting AIDS, a disease its drug could help prevent.

It’s also important to look at this phenomenon from the consumer perspective. If consumers who want to do more to help the LGBTQ community scrutinize and talk about what companies are doing with that money (e.g. the percentage given to charity versus what’s kept), or those companies’ inconsistent policies, it could help change the way companies — like Gilead — choose to “support” LGBTQ issues. Or consumers could do the work to research and seek out organizations themselves, making their donations directly and bypassing the retail element entirely.

But that raises what’s perhaps the most complex problem with supporting the LGBTQ community: knowing where to lend support. The ideal goal of Breast Cancer Awareness is to find a cure; all that pink stuff is bought with that goal in mind. But the “goal” for LGBTQ community isn’t one central thing, it’s a lot of different things.

Supporting the LGBTQ community is more complicated, since it’s not a monolithic entity, and there are myriad issues that affect different cross-sections of LGBTQ people. LGBTQ youth homelessness is an issue that persists and hasn’t gotten proper attention. Certain LGBTQ people are more at risk for being the victims of hate crimes (fatal violence disproportionately affects transgender women according to the HRC). LGBTQ people also face unique problemshow to come together to address and raise awareness for these causes.

And as Vox’s German Lopez pointed out, since the election of Trump and a Republican-dominated Congress, all kinds of anti-LGBTQ — and particularly anti-trans — actions, from trying to ban trans people from the military to rescinding Obama-era memos that protected trans workers and students from discrimination, have been introduced.

Perhaps the most frustrating thing about showing support during Pride is that there really isn’t one cause to support — blurring all these disparate issues under a one-size-fits-all rainbow means some are inevitably going to be overlooked. (See: how same-sex marriage dominated most conversations about LGBTQ rights prior to its passing.)

The commercialization of Pride Month adds another complicating layer to that, further flattening out the complex landscape of LGBTQ issues into an easier-to-support — and therefore easier to sell — concept of “awareness.” No doubt, the visible support from all these brands is welcome, especially in our time of Supreme Court cases over same-sex wedding cakes.

But it’s hard to shake the feeling that this commercialized mass appeal has helped further dampen Pride Month’s fiery political roots, and helped obfuscate the less-pleasant, less-talked-about issues that matter for many people in the LGBTQ community — and will continue to matter long after the rainbow T-shirts, socks, water bottles, and cute retail disappear from store windows.

Since Vox started in 2014, we’ve held tight to our mission: to make the most important issues clear and comprehensible, and empower you to shape the world in which you live. Where other news organizations focus on what just happened, we focus on the context. We’re committed to keeping our distinctive explanatory journalism free, but that work is expensive, and advertising alone won’t sustain our ambitions. Help us celebrate Vox, and support our unique mission, by making a $7 contribution today..

Fast jeder dritte LGBTQI-Mensch erlebt Diskriminierung am Arbeitsplatz

Namensänderungen werden nicht akzeptiert, die sexuelle Identität wird aus Vorsicht nicht erwähnt: Eine Studie hat untersucht, wie LGBTQI-Menschen am Arbeitsplatz diskriminiert werden.

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The group said: “The Network was disappointed to see that proceeds [are] not being donated to the Pride organisations that organise these events.

“Instead, it is being given to Stonewall who, whilst they attend some Prides, do not organise the events themselves.

“All Pride organisations are voluntary bodies that struggle every year to raise the funds necessary to hold these major public events, most of which are free to attend.

“In the last week, in one city where Primark will be selling these products, the Pride has announced it is scaling back its event due to a lack of funds. This is a daily reality for most Pride organisers.”

In 2017, Primark was criticised for “cashing in” on Pride events, after selling Pride merchandise without any of the proceeds going towards LGBT charities or causes.

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Culminating with London Pride weekend at the start of July, festivities have included everything from parties and parades to talks and exhibitions to promote equal rights and celebrate sexual diversity and gender variance.

A number of big brands also chose to take part in Pride month and, while we’re used to brands paying lip service to the cause with rainbow-hued products that help them cash in on the pink pound, there are some companies that got it right by donating proceeds to worthwhile causes.

So, while everyone chooses to celebrate the occasion differently, one simple way you can support the LGBT+ community is by bagging some Pride-themed gear.

This year has seen the release of a number of different products including everything from Pride gin to rainbow trainers, designer collaborations and even makeup.

It’s Pride Month and there’s no stopping us from celebrating love for all.

You’ve probably heard of this before. But we’ll repeat it for those who didn’t hear it in the back: Love is love is love is love. And joining in to celebrate Pride Month, H&M unveils “Love For All” Collection to show their unwavering support of the LGBTQIA+ equality.

Following the successful release of the H&M x Giambattista Valli collaboration, the Swedish retail giant came out with a capsule collection for women, men, and non-binary individuals. The “Love For All” collection features a range of slogan t-shirts, sportswear-inspired garments, and fun accessories.

The capsule collection includes tops with graphic prints championing diversity, equality and pride. The iconic rainbow and its colors are also part of it. Silhouettes range from cropped and boxy to figure-forming and sporty, with a retro nod yet thoroughly modern in expression.

Moreover, this collection allows anyone to easily style themselves because of how versatile the pieces are. You can either opt for a multi-colored sequin top and coordinating shorts or a rainbow nylon zip-up jacket paired with a rainbow mesh t-shirt. But if you’re looking for their pièce de résistance, it would undoubtedly be the bodysuit with rainbow wings.

The best part of this capsule collection? You also help promote equal rights and fair treatment for lesbian, gay, bi, trans, and intersex people around the world. Ten percent of the sales price will be donated to the UN Free & Equal campaign. And all of these by simply wearing a piece from the collection.

According to H&M’s global marketing and communications director Sara Spännar, “H&M strives to be a mirror of [a] global society. One that fully embraces a central message of ‘Love for All,’ standing up for people’s right to love whoever they want, wherever they are.”

LGBTQ Pride Month, explained

But what exactly are these stores and brands supporting? More important, what happens to the money we spend in these stores? Does brand support for LGBTQ issues have any real impact, or is it just, well, branding?

Take, for example, Adidas, which has a special section of its site called the “pride pack” selling rainbow merchandise to honor Pride Month. But it’s also one of the major sponsors for this year’s World Cup, which takes place in Russia, a country with anti-LGBTQ laws that make it unsafe for fans and athletes. That contradiction throws into sharp relief the emptiness that can lie at the center of corporate gestures of “support” for the LGBTQ community.

As the general support for LGBTQ rights grows, so does the corporate incentive for brands and companies to position themselves in sync with that growing sentiment. But in that commercialization lies the disconnect: Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community. It brings into question what Pride Month means, where it came from, and what we really commemorate when we celebrate it.

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Pride Month 2019 saw a diverse range of events take place across the globe to celebrate LGBT+ history and identity.

This year, the event marked the 50th anniversary of the Stonewall Riots, otherwise known as the Stonewall Uprising, which saw members of the LGBT+ community fight back against harassment from the police in Greenwich Village, New York, in June 1969.

The incident, which saw protesters take a more militant approach in which they demanded respect and equality, has long been lauded as one of the first major moments in the LGBT+ community’s campaign for wide-scale social change.

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As well as launching new products, brands are also tapping famous LGBT+ faces to front their campaigns, including H&M which chose model and activist Charlie Baker and musician Girli to star in its “Love For All” campaign for 2019.

Take a look through the gallery above to see our favourite Pride-themed items that actually give back to the LGBT+ community.

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Pride Month is officially here and while it officially kicks off a summer-long celebration of diversity, acceptance and love, it’s not without controversy, as a number of brands launch “Pride-themed” collaborations and merchandise in an effort to boost their own visibility within the LGBTQ community.

Brands collaborating with the gay community is not new: American Apparel, for example, has long been using LGBTQ models in their campaigns, and has a collection of slogan tees where 100% of net proceeds are donated to the Los Angeles LGBTQ Center. Still, some LGBTQ leaders have accused brands of using Pride as a marketing tool, pushing product over principle. To wit: this year has seen the release of everything from mouthwash with Pride-themed packaging (read: rainbows and bright colors) and not much else. Are these stereotypical signifiers enough to convince the gay community — and everyone else for that matter — to open up their wallets to shop?

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A Winter Olympian and RuPaul’s Drag Race alumna are just some of the models for H&M’s first ever Pride collection of clothes and accessories.

The Swedish retailer with a global presence will launch the collection in time for Pride Month on 31 May.

It is the first time H&M has made clothes and a full collection for the LGBTI community.

The ‘Pride Out Loud’ campaign features pop singer Kim Petras, Olympic freeskier Gus Kenworthy, Drag Race star Aja, models Gabrielle Richardson and Shaun Ross and others.

Photos of the stars will be on display in store windows across the USA and Canada.

Heavily influence by the 1970s, the collection will include crop tops, shorts, sweatshirts, cut-off jeans, fanny packs and more. Each item comes in a variety of pastel colors and some will feature printed messages like ‘Equality’ or ‘Pride’.

‘H&M believes in everybody’s right to love who they want’ Andreas Lowenstam, H&M’s head of men’s wear design told WWD.

‘We hope people can use H&M’s Pride collection to celebrate their belief in equal love.’

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According to Lance Bass, it depends on the motivation behind the marketing. “It’d be nice if companies did these collaborations out of the goodness of their heart and not the bottom line,” says the ‘NSync singer and producer, who famously came out in 2006. “But I’m happy with anyone that gives us visibility.”

Bass is teaming up with Stoli Vodka this year on a number of Pride events to launch their “Spirit of Stonewall” bottle (which honors the 50th anniversary of the Stonewall Uprising), and he says the fact that brands are even having a conversation about Pride, is a step in the right direction. “It just shows how far we’ve come as a community, that all these companies want to work with us and support us,” he says. “The visibility is so amazing and it’s exactly what we need.”

For its part, Stoli has supported the LGBTQ community since the 90s through events and advertising, and has supported a number of different programs, including the Stoli Key West Cocktail Classic, which brings together LGBTQ bartenders during Key West Pride each year to raise money for charity (Bass was a guest judge this year). Stoli says it has donated more than $5 million to the LGBTQ community over the years. Says Bass, “I love brands that support our community year round instead of during just Pride Month – that speaks volumes to me.”

We’ve rounded up six collaborations to shop for Pride Month, from brands that are using their platform for good. Each of these collections partner with LGBTQ actors and artists and give back to charity, with proceeds going to support a number of prominent and worthwhile causes.

Rockers Tegan and Sara have long been vocal advocates for the LGBTQ community and this year, they’re putting their names behind a new collaboration with Teva. The twin sisters are partnering with the footwear brand on a limited-edition Flatform Universal Pride sandal, with a portion of proceeds going to the Tegan and Sara Foundation (TSF).

The foundation’s goal is to fight for health, political and economic equality for young girls and women within the LGBTQ community, and Tegan and Sara say the collaboration is a “full circle” moment for them. “We got our first pair of Teva sandals when we were 16,” they say in a release, “and this rainbow Flatform collab is like full circle LGBTQ+ Pride validation. Teva’s generous support for our foundation will allow us to help even more LGBTQ+ youth.”

Teva will donate $15 for each pair of Flatform Universal Pride sandals sold, up to a guaranteed maximum donation of $30,000, to the TSF. According to a release, the donation will fund scholarships for LGBTQ youth to attend summer camps that help develop self-confidence and leadership abilities in a safe and nurturing environment. Purchase: $79.95 on .

ASOS has always been a leader in promoting gender-neutral clothing and clothing options for all sizes, ethnicities and identities. This year, its ASOS DESIGN arm has unveiled a 50-piece collection of clothing and accessories, in collaboration with GLAAD. The collection includes shirts, jackets, sweats, bags and accessories. All styles in the collection are available in expanded sizing — including plus sizes — making this a truly inclusive offering.

ASOS says it will be donating 100% of all net profits from the collection to GLAAD. ASOS is also a sponsor of LA Pride this year, and will have a float in the parade taking place on June 9. Pieces in the ASOS DESIGN x GLAAD collection start at $10. Shop online at .

The popular men’s grooming company, Harry’s, has launched a “Shave With Pride” set, which includes their signature razor customized with a unique iridescent handle. The set also includes three blade cartridges and a bottle of Harry’s shave gel.

The limited-edition set comes in an art-inspired box designed by Spanish illustrator, José Antonio Roda. Harry’s says 100% of profits from the sale of this set will go to The Trevor Project, which will help the non-profit group serve more than 80,000 LGBTQ youth in crisis this year. Purchase: $24.99 on .

Don’t accuse Converse of jumping on the Pride bandwagon: The footwear brand has long been an outspoken supporter of LGBTQ causes, releasing annual Pride collections, using gay and transgender models in their campaigns, and partnering with activist groups and communities around the world.

This year, proceeds from the Converse Pride Collection will support the brand’s longstanding local and global LGBTQ partners, including It Gets Better Project and OUT MetroWest. The collection includes Converse’s iconic high-top Chuck Taylor sneakers, remixed with bold lightning bolts and transgender flag-inspired colors. Prices range for $25 for a T-shirt to $80 for high-top sneakers. Shop online at .

Converse has also launched a hub on their site with stories from LGBTQ leaders, community resources and even free downloadable phone backgrounds with inspirational messages. See the stories here.

Contemporary sportswear designer, Todd Snyder, has a particularly close relationship with Pride this year, as his eponymous New York-based company has a predominantly gay staff, many of whom remember the tumultuous years immediately following the Stonewall riots. That’s why Snyder says he wanted to do something to honor that “seminal milestone in the history of New York City.”

“As a New Yorker now with an amazing staff, over half of which are gay, I wanted to do something meaningful,” he Women’s Wear Daily. “My team is very important to me and we support each other’s values.”

The #TSPride collection includes a series of colorful T-shirts, hoodies and sweats produced in collaboration with athletic brand, Champion. The accompanying campaign was shot by Ryan Pfluger (who’s photographed everyone from Shawn Mendes to Sam Smith) and features stars Billy Porter and Dominique Creative Director Jenna Lyons, and renowned LGBTQ illustrator Richard Haines.

Snyder says 20% of sales will be donated to the National Park Foundation to support the Stonewall National Monument. Prices for the #TSPride collection range from $70 for a T-shirt to $168 for a hoodie. Shop online at .

H&M has been a longtime supporting of the LGBTQ community, and they’ve tapped actress and activist Laverne Cox to front its “Stay True, Stay You” campaign for Pride. The campaign is part of H&M’s “Love For All” collection, which features a range of athleisure-inspired apparel, pool shoes and colorful accessories. H&M says 10% of each sale will be donated to the United Nations Free & Equal Campaign, which champions for equal rights and fair treatment of the worldwide LGBTQ community.

“I’m really excited to be a part of this campaign, celebrating an incredible community that I am so thankful and proud to be a part of,” says Cox, who is rumored to be making an appearance on the final season of Orange Is the New Black, which premieres next month on Netflix (Cox’s character, Sophia, made a memorable exit from the show in Season 6, after finally being released from prison).

Prices for the collection range from $9.99 for a T-shirt to $69.99 for a unisex, ombre-effect windbreaker. Shop the PRIDE x H&M collection online at .

In This Article: Billy Porter, Lance Bass, Laverne Cox, LGBTQ, LGBTQ Pride, RS Recommends, Tegan and Sara, TRWPride

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