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20 Top Gay Underwear Brands To Make You Feel And Look Sexy AF! ?

Let’s face it, no one’s feeling sexy when they’re wearing a years-old pair of briefs with saggy elastic and holes in the waistband (excuse us while we shudder). And, the horror of horrors, imagine if you get lucky with a gorgeous stranger and then have to strip down to those. We all know gay men have high expectations for underwear – and that nothing kills a good time faster than old, cheap, ugly or ill-fitting underwear. 

That’s why we should all be wearing underwear that’s not only comfortable but stylish and sexy, too. Luckily, there are a whole lot of gay underwear brands that will get the job done, leaving you feeling hot as hell and ready to take on the world. Is there any better form of ‘self-care’ than the confidence boost of a flattering pair of briefs?

Naturally, these brands can be worn by everyone – gay or straight – but let’s just say that the aesthetic experience makes them particularly appealing to gay men. Plus, we never want to pass up an opportunity to support a gay-owned or gay-friendly organization, which most of these brands are. Because what better way is there to express yourself, your values, and your diversity that through your queer clothing, and more specifically your underwear…

We believe your underwear is more than just a covering. It is an extension of you. Your underwear should reflect your spirit, your inner colors, and the truest versions of yourself. They are a way to celebrate our unique personalities, an opportunity for body empowerment, self-love, and self-confidence at a time where we may be at our most vulnerable. Because confidence is sexy – and it shows! 

So, chuck away those Target multipacks and prepare to invest in yourself with some new gay underwear that will make you feel and look hot as hell!

20 Top Gay Underwear Brands To Make You Feel And Look Sexy AF! ?

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MILK£20 / Per monthHarvey Milk, one of the first gay Elected Officials in the United States.

MAGNUS£50 / Per monthThe Magnus pays homage to Magnus Hirschfield, a German Jewish queer doctor.

BAYARD£70 / Per monthGay African American civil rights activist Bayard Rustin.

LORDE£90 / Per month Audre Lorde, an African American Lesbian writer, feminist and civil rights activist.

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Andrew Christian

Not one for the shrinking violets, definitely a brand for the hunks, Andrew ChristianLA fanboys. The eye-catching designs and body confidence required to wear these are what has made Andrew Christian one of the top gay underwear brands. It’s so iconic in the gay community that it has even sponsored the famous Xlsior Mykonos Festival.

Whether you like to bare your skin in a thong or a jockstrap or prefer a saucy brief or trunk number, there’s something here for you. Another stand-out feature of this brand is the anatomically correct front pouch that leaves plenty of room and support for your package. We love the bright colors and elaborate designs, which cheer you up no end when you put them on in the morning. You’re sure to get positive comments!

Andrew Christian

Emporio Armani

Possibly the most exquisite Italian underwear – few things are as sexy as a gorgeous man laid out with these iconic black briefs. Gays are notoriously fickle and love a good trend, and yet classic Emporio Armani is still exceedingly popular in the hyper-competitive and fast-changing field that is gay male underwear.

Emporio Armani has also released more contemporary designs that honor their heritage, excellent quality, and attention to detail. Still, for our money, their classic black design worn by the likes of David Beckham and Cristiano Ronaldo are our go-to. Emporio Armani is the only Giorgio Armani line that’s fundamentally designed by Armani himself, and it’s starred at Milan fashion week every year.

Emporio Armani

Modus Vivendi

A gay underwear brand dedicated to the male way of life – which, to be honest, we are as well. So its a match made in heaven! Based in Modus Vivendi has a reputation for high-quality fabrics, exclusive hand-design, and luxurious packaging, so you can expect nothing but the best.

Since 1989 they have been creating unique collections that respect diversity, and each offers its own distinctive character. Spectacular patterns and bold colors are always a given as are elegance, authenticity, and edgy designs.


As you might have guessed from the name, this is totally a brand for those freewheeling guys who like to bum about on the beach, guys who don’t take life too seriously (but still want to feel good in their underwear!). Developed by a former beach bum, this incredible underwear range started as swimwear and then expanded. With styles including ‘brief,’ ‘hipster,’ ‘jock’ and ‘cheeky’ (we’ll leave you to explore that one on your own!), the excellent quality and colorful designs of AussieBum have made it world-famous.

What has made it so popular in the gay community? Well, it could be the 2006 launch of the ‘Wonderjock,’ a design to enhance your package. It could be the saucy advertising – google Aussiebum Shearing the Rams for an example. Or it could be how the entire collection was used in Kylie Minogue’s Slow music video. Or maybe it’s just the thought of their gorgeous models on the beaches of Perth and Brisbane? Whatever the reason, it’s undoubtedly a gay underwear brand that’s here to stay. They also have a fun swimwear collection to inspire your next tropical holiday!


SKU is the in house underwear brand launched by one of Europe’s biggest underwear stores, Les Dessous D’Apollon.  Les Dessous D’Apollon has been situated in the famous Marais district of Paris since 2005 and has become a hotspot for gay travelers looking for the best gay briefs, boxers, and jockstraps. And now,  after twelve years, have launched their own label,  SKU Paris.

SKU is an acronym that stands for Stock Keeping Units. SKU is used for the classification of a commodity in the trade and logistics dialect, a kind of special identification code. The company conceived the idea that “Stock Keeping Unit” also sounded like something that protects you down there, so they actually named their own label after it!

Designed in Paris and manufactured in Portugal, the most key factors of the product are reflected in the design: consistency, functionality, and aesthetic. Briefs, jockstraps, boxers, and more, all with an athletic style, are part of the range. And typically available in the French flag colors of white, red, and navy blue – though their range is ever-expanding. 


HOM is a French company that has entirely concentrated on men’s underwear.  Design and quality are paramount, and this shows through their entire stylish collection. Since 1968, this brand has been competitive in the global underwear market and continues to grow and maintain popularity with gay men.

Their form-fitting underwear does not only sit well and securely but ensures you make a statement with their high-profile HOM designs. HOM is the ideal underwear for every form of guy, regardless of age or heritage, and their extensive range does well to cater to everyone. For everyday wear or special occasions, to spicy things up with your partner or surprise a new lover – there is always HOM. 


Marcuse excites traditional men’s underwear design, advancing men’s underwear with exclusive designs, while provisioning for all dispositions and tastes. Marcuse concentrates on the importance of looking stylish and yet feeling comfortable in a quality product.

They believe they offer the best designer men’s underwear that money can buy – and while this is a hard claim to verify, we are a little obsessed with their Empire Jock range that is sure to get your partner’s sexual juices going without even taking off your underwear. Their unique Calecon boxers are also a standout and appeal to both visual and tactile senses.

Underwear designed to exceed your expectations and enhance your wearing experience, Marcuse is one of the best under-the-radar gay underwear brands. Based in Sydney.


Another affordable gay underwear brand for providing style for guys who like to stand out from the crowd. Perfect for everyday wear or to give you a sexy look in the bedroom or clubs, ORLVS as a massive choice of styles from jockstraps to briefs, boxers, and more – meaning you can find the look and feel just for you.


LGBT Travels Guides From Around The World ?️‍? Have a cute travel photo? DM it + a story to be featured! ✈️

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A Survivor’s Guide to Gay Cruises: Part 2, What to pack?

So in last week’s article, we covered what to expect at a gay cruise, all the fun activities, and whatnot. So you read the article, made up your mi…

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