Adidas Introduces Three LGBT-Friendly Designs On Its Iconic Footwear In Honor Of Pride Month

Sportswear giant Adidas is following in the footsteps of Nike and Levi’s in putting a rainbow-hued twist on some of its most iconic designs in time for LGBT Pride Month.

Three Adidas staples — the Stan Smith, the Adilette Slide and the Superstar — are getting the limited edition makeover as part of the „Pride Pack.“ Each of the designs draws inspiration from the LGBT rainbow flag, „a symbol of equality and inclusiveness that signifies the diversity of the LGBT community,“ according to press materials.

The revamped footwear will launch June 6 and be available at Adidas Originals stores and retail partners.

Meanwhile, a portion of the sales will be donated to Portland’s New Avenues for Youth, an Oregon-based advocacy group focused on homeless lesbian, gay, bisexual and transgender (LGBT) adolescents and teens. Meanwhile, Adidas is also sponsoring Portland Monthly’s „Flare,“ a Pride Month event slated for June. 11.

In 2013, Nike expanded its #BeTrue collection with a series of rainbow-inspired designs, with proceeds being donated to the LGBT Sports Coalition.

Levi’s followed suit a year later, offering a Pride collection that included both men’s and women’s T-shirts as well as a unisex tank top, all emblazoned with the jean company’s iconic „batwing“ logo in rainbow colors.

adidas Reveals Their Pastel Rainbow-Colored Pride Collection Coming in June

Each year, adidas releases a collection of footwear to celebrate and support the LGBTQ community, with a portion of proceeds going to charity. Check out the 2018 pack coming in June, which includes colorful new I-5923 and Deerupt variations.

The new adidas Pride collection is the brand’s most interesting offering celebrating the LGBTQ community. This year’s collection includes an array of new adidas footwear along with one of their classics, each decked out in colorful pastel tones. For the more modern choices, the Three Stripes has opted to give the I-5923, PureBoost DPR, and Deerupt silhouettes a fresh makeover, while the ever-popular Campus also makes an appearance.

The adidas I-5923 “Pride” is the highlight of the coming 2018 collection. Beginning with an off-white base for the loose upper, the signature faux-suede overlays each take on a different color to achieve the rainbow look. Next, the PureBoost DPR follows a similar, though much more minimal theme. Also using a white base, the DPR adds color only to the printed Three Stripes on each side, though each stripe takes on a different shade of red. The Campus colorway is similar to the Boost runner, with a few minor changes. Instead, the colored stripes appear only on the medial side of the shoe, while brightly colored polka dots on the heels provide most of the visible color. Finally, the new adidas Deerupt joins the collection in its most intriguing look yet. The “Pride” colorway covers the entire upper of the shoe in a rainbow-static like graphic. The tiny multi-colored stripes are extended onto the midsole as well, and the whole shoe is covered by the Deerupt’s signature white netting.

adidas Reveals Their Pastel Rainbow-Colored Pride Collection Coming in June

Nike releases their 2018 pride sneakers & this year’s theme is a little different

Nike’s annual BETRUE collection of sneakers has become a tradition at this point and the shoe manufacturer has released their 2018 series just in time for pride month.

This year, the company says they decided to focus on the “colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community.”

While rainbows still make an appearance, the shoes focus on pink and lavender themes as a nod to gay liberation before Gilbert Baker created the now iconic rainbow flag.

“Lavender, a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture,” the company said in their announcement.

“The color’s historical connotations preceded the rainbow symbol’s widespread popularity in the 1970s, appearing on garments as a kind of quiet language among the community. Hints of lavender are detailed across all four of the silhouettes.”

Nike acknowledges that the pink triangle has “a complex past in LGBTQ culture,” but defends their use of a symbol of gay persecution, Nazis, and death on their sneakers.

“Originally used to identify LGBTQ individuals during WWII, the triangle was reclaimed in the 1970s by pro-gay activists and was later adopted by the AIDS Coalition to Unleash Power (ACT UP) in their memorable 1980s-era “Silence=Death” campaign,” they say.

What they omit is that it was worn by concentration camp inmates who were put to death for the “crime” of being gay. The gay community’s adoption of the symbol wasn’t for commercial reasons, it was to acknowledge our shared history of discrimination and violence.

Is it tasteless or a nod to history? It’s a little bit of both.

But in the spirit of pride and goodwill, let’s let it go and celebrate the worldwide rainbow we’ve become.

Nike releases their 2018 pride sneakers & this year’s theme is a little different

Official Photos of the adidas Ozweego “Pride”

adidas will be once again celebrating LGBT Pride Month with a brand new collection, which looks to include the adidas Ozweego adiPRENE silhouette.

This iteration of the shoe features a primarily Off-White upper constructed in a mix of mesh and suede. Clean White laces with Orange and Yellow appearing on the tongues atop a vibrant gradient rainbow pattern on its midsole. As a nod to National Pride Month, its insoles read “Love Unites” in the same rainbow pattern.

Official Photos of the adidas Ozweego “Pride”

BeTrue

The power of team reminds us that we are stronger in numbers — that when we are united, we are unstoppable. For Pride Month and beyond, BeTrue honors athletes who uplift the LGBTQIA+ community and use their voices for change.

When Erica Bougard isn’t conquering the seven events of the heptathlon, she’s paving the way for LGBTQIA+ youth by living her truth. “I’m going to be myself no matter what and let people know,” says Erica, now a two-time national champion. “I let the track community know that this is me, this is who I am. This is who I’ve always been.”

Choreographer and dancer Quinton Peron, one of the first male cheerleaders to perform during the Super Bowl, encourages the youth to be allies for one another and to follow their dreams. “Don’t try to make other people comfortable,” says Quinton. “You weren’t put on this earth to abide by somebody else’s rules.”

Quinton Peron, One of the First Two Male Cheerleaders in the NFL

When Erica Bougard isn’t conquering the seven events of the heptathlon, she’s paving the way for LGBTQIA+ youth by living her truth. “I’m going to be myself no matter what and let people know,” says Erica, now a two-time national champion. “I let the track community know that this is me, this is who I am. This is who I’ve always been.”

Choreographer and dancer Quinton Peron, one of the first male cheerleaders to perform during the Super Bowl, encourages the youth to be allies for one another and to follow their dreams. “Don’t try to make other people comfortable,” says Quinton. “You weren’t put on this earth to abide by somebody else’s rules.”

Quinton Peron, One of the First Two Male Cheerleaders in the NFL

BeTrue

Celebrate LGBTQ Pride Month With Gear From Brands That Give Back

June marks the start of LGBTQ Pride Month, and along with the parades and parties come countless products in kaleidoscopic hues. Brands and retailers are amping up their messaging of inclusivity, charity and sense of purpose with their Pride collections as the LGBTQ community celebrates the anniversary of the Stonewall riots (June 28), which sparked the gay rights movement.

Here, we’ve rounded up companies that have Pride-themed gear with charitable components that support causes that impact LGBTQ people. Check back for updates.

Das Adidas Pride Pack – Wenn Kleidung ein Statement setzt

Mit Kleidung die Zugehörigkeit zu einer Gruppe auszudrücken ist absolut nichts Neues. Das macht man z.B. mit Band-Shirts, Trikots, Uniformen etc. Kleidung ist also nicht immer nur Kleidung, sondern hat oft auch eine Aussage.

Adidas hat bereits letztes Jahr ein Pride Pack herausgebracht. Die Schuhe und Shirts mit einem Regenbogen-Splash stehen für Akzeptanz und Toleranz der LGBT-Community. Ich finde es toll, dass ein so großes Unternehmen wie Adidas das Thema Gay-Pride aufgreift. Letztes Jahr habe ich mir die Hacken nach den Schuhe abgerannt und permanent im Onlineshop geschaut, ob wieder welche in meiner Größe reingekommen sind. Dieses Jahr gab es eine Neuauflage und ich habe direkt zugegriffen. Und gleich das passende Tank Top dazu bestellt.

Wenn du wissen möchtest, warum der Regenbogen für die Gay-Community steht, findest du hier ein paar Hintergrundinfos.

Juni und Juli sind die sog. Pride-Season, in der in vielen Städten weltweit den Stonewall Riots gedacht wird – dem Aufstand im Stonewall Inn in New York City, bei dem sich die Gay-Szene erstmalig gegen Schikane und Verhaftungen zur Wehr gesetzt hat. Weltweit heißen diese Veranstaltungen Pride, den Begriff CSD (kurz für Christopher Street Day) kenne ich nur aus Deutschland. Natürlich überlege ich mir auch für ein solches Ereignis, was ich anziehen will. Wenn ich dann die Möglichkeit habe, mit einem Outfit eine klare Stellung zu beziehen, dann mache ich das auch. Deshalb bin ich wirklich froh, dass es diese Teile von Adidas gibt.

An sich will ich hier auf meinem Blog Themen wie z.B. aktuelles Weltgeschehen, Politik und eben auch mein Schwulsein außen vorlassen, denn warum sollte es ein Thema sein? Ich bin ich, egal ob ich einen Mann liebe oder eine Frau. So ist es eben. Es geht im Blog um Mode und Lifestyle und Homosexualität an sich sollte gar kein großes Thema mehr sein müssen. ABER es ist eben doch noch ein wichtiges Thema – für mich ein Herzensthema – dass noch viel Aufmerksamkeit und Aufarbeitung benötigt, bis es keinem Outing mehr bedarf, bzw. bis niemand mehr Angst haben muss, zu dem zu stehen, was und wie er/sie ist.

Besonders nach dem grauenvollen Attentat in Orlando und jetzt, wo überall auf CSD-Paraden für Gleichberechtigung demonstriert wird, mache ich mir doch sehr viele Gedanken. Besonders Orlando – und die schlimmen Kommentare die man in sozialen Medien lesen musste (z.B. „…gut so, 50 Schwuchteln weniger…“) – hat mir einen wirklichen Schlag ins Gesicht versetzt, warum das so ist, das umschreibt ein Spiegel-Artikel sehr gut.

An sich fühle ich mich nicht diskriminiert. Ich hatte bisher immer das Glück, in einem Umfeld zu leben und zu arbeiten, in dem ich komplett akzeptiert werde. Ich muss mich nicht verstecken und den Menschen den ich liebe bei meiner Familie, bei Freunden und auf der Arbeit nicht verleugnen.

Aber mein Mann und ich dürfen „nur“ eine eingetragene Lebenspartnerschaft führen, keine Ehe. Wir dürften keine Kinder adoptieren und Dinge wie das Erbrecht und das Besuchsrecht im Krankenhaus wurden erst vor gar nicht langer Zeit angepasst. Es gibt als noch sehr viel zu tun, bis wir nicht mehr anders behandelt werden. Das ist übrigens ein sehr wichtiger Punkt. Im Zuge der CSDs oder einer generellen Diskussion um das Thema Homosexualität kommt leider oft das Argument, dass „die“ ja Sonderrechte haben wollen. Nein, wollen wir nicht. Wir wollen einfach in diesem Land, in dem wir die gleichen Pflichten wie alle anderen haben, auch die gleichen Rechte genießen! Schlimm ist, dass viele Menschen, die keine Berührungspunkte mit Schwulen oder Lesben haben, gar nicht wissen, welchen Restriktionen wir noch unterliegen. Da kommt tatsächlich oft die Frage „Wie…ihr dürft nicht heiraten?“, oder „Ihr dürft keine Kinder adoptieren???“. Klar, wer nicht „betroffen“ ist, setzt sich eben nicht mit dem Thema auseinander.

Die Prides sind natürlich sehr bunt und auch oft schrill – eben anders. Das kann man kontrovers sehen und diskutieren. Meine Meinung dazu ist: Je bunter an diesem Tag für gleiche Rechte und gegen Diskriminierung demonstriert wird, umso normaler ist der Anblick eines schwulen oder lesbischen Paares oder eines transidenten Teenagers im Alltag. Oft wird auch gesagt, dass ein CSD ja nur eine Party ist. Ja, es wird auch gefeiert. Oft sind diese Tage aber auch die einzige Möglichkeit für z.B Jugendliche vom Land, offen unter Gleichgesinnten zu feiern, zu sehen dass sie nicht alleine sind und ihr Leben zu genießen.

Gay Pride heißt nicht, dass wir besser sein wollen, als andere, sondern dass wir mit Stolz dazu stehen sollen, wer wir sind, wie wir geboren wurden. Hier sehe ich auch eine Analogie zum Thema Plus Size. Oft wird gesagt, dass dicke Menschen sich verstecken sollen, und bitte schön auf keinen Fall auf die Idee kommen sollen, sich schön zu fühlen. Das nur, weil sie nicht einer gesellschaftlichen Norm entsprechen. Aber wir können alle stolz auf uns sein. Egal ob groß, klein, dick, dünn, schwarz, weiß, schwul oder lesbisch. Jeder hat das Recht sich zu lieben und das Leben zu führen, und das auch zu zelebrieren.

Puh… dafür dass ich das Thema hier eigentlich nicht ansprechen wollte, ist es dann doch mehr geworden, als ich gedacht hätte. Akzeptiert euch und andere so, wie sie sind. Bringt euren Kindern bei, das jeder Mensch wertvoll ist. Versucht dumme Sprüche wie „Das ist ja voll schwul“ aus eurem Sprachgebrauch zu verbannen… Kleinigkeiten, die aber viel ausmachen. Danke.

I’m beautiful in my way‚Cause God makes no mistakesI’m on the right track, babyI was born this way

Don’t hide yourself in regretJust love yourself and you’re setI’m on the right track, babyI was born this way

Adidas launches 2019 Pride sneakers & you’ll want them all

Converse isn’t the only company unveiling a Pride sneaker line for 2019.

Adidas just offered a sneak peek at their Adidas 2019 Pride Pack featuring rainbow-colored variations of their most popular styles. They’re so stylish that you’ll probably want a pair of each.

Hypebeast reports the sports apparel company will release multi-colored Pride versions of four popular styles, sure to become real fashionista collector’s items. Here’s how Hypebeast describes each style:

Continental 80: The off-white retro model sees… rainbow… stripes running across the side panels, the Trefoil logo on the tongue tags, and… the insole branding.

UltraBOOST 19: The model incorporates a rainbow knit pattern circling the shoe’s base, heels and tongue tab, while two orange stripes run across the vamp. A translucent Three Stripes cage with yellow embellishments finishes off the overall look.

The Adilette: [Its] strap is dressed in a trifecta of green, blue and purple with a white Trefoil logo embroidered into the center.

Hypebeast also says that we can expect a Pride pair of Nizzas, their low-rise ’70s-inspired basketball sneakers, but the company hasn’t released an image of them just yet.

Each shoe will also feature the slogan “Love Unites” inside of it. Adidas will unveil their official 2019 Pride Pack collection on June 1, and the shoes are expected to range from $90 to $150.

It’s unclear whether any profits will benefit LGBTQ people. In 2015, Adidas donated a portion of their Pride shoe sales to Portland’s New Avenues for Youth, a group teaching life and job skills to homeless LGBTQ youth.

In 2016, Adidas announced that it wouldn’t pull sponsorship endorsements from any LGBTQ athletes who come out. While that might seem like a no-brainer, it still represented an important declaration in the very queerphobic world of pro-sports.

adidas Ozweego Pride Release Date

Look for the adidas Ozweego “Pride” to release on June 1st at select retailers and The retail price tag is set at $120 USD.

UPDATE: adidas releases official photos of the “Pride” Ozweego that will be releasing on June 1st.

UPDATE: Here are on-feet photos of the “LGBT Pride” adidas Ozweego adiPRENE that will be releasing later this June.

What’s New

Show your pride in the latest running shoe that’s full of color.

As a center back for the U.S. Women’s National Team and the Chicago Red Stars, Tierna Davidson believes that your team is your family. In her words, “Being part of a true Team means having trust and respect for each member’s authentic self.”

As a swimmer at Harvard University, Schuyler Bailar made history as the first openly transgender athlete to compete for a Division I men’s team. “Being a trans athlete is about my passion for sport,” says Schuyler, whose activism extends from the pool to over 200+ public speeches, to date. “It’s about not letting anything hold me back: not other people, not injuries, not rules and definitely not my identity.”

Schuyler Bailar, 1st Transgender NCAA D1 Men’s Athlete

As a center back for the U.S. Women’s National Team and the Chicago Red Stars, Tierna Davidson believes that your team is your family. In her words, “Being part of a true Team means having trust and respect for each member’s authentic self.”

As a swimmer at Harvard University, Schuyler Bailar made history as the first openly transgender athlete to compete for a Division I men’s team. “Being a trans athlete is about my passion for sport,” says Schuyler, whose activism extends from the pool to over 200+ public speeches, to date. “It’s about not letting anything hold me back: not other people, not injuries, not rules and definitely not my identity.”

Schuyler Bailar, 1st Transgender NCAA D1 Men’s Athlete

As a goalkeeper for the U.S. Women’s National Team and the Portland Thorns, Adrianna “A.D.” Franch is a backbone for her teammates. “Teams should always allow individuals to shine in their strengths and be supported, regardless of their weaknesses,” says Adrianna, who advocates for self-love, fearlessness and equal rights — on and off the field. “That’s what brings us together and moves us forward.”

Dancer Napoleon Jinnies also made history as one of the first male cheerleaders to perform during the Super Bowl. “We are all here to express our shared passion,” says Napoleon, who sees Pride Month as an opportunity to educate the youth. “If you don’t have your teammates’ backs, then you’re not all in.”

Napoleon Jinnies, One of the First Two Male Cheerleaders in the NFL

As a goalkeeper for the U.S. Women’s National Team and the Portland Thorns, Adrianna “A.D.” Franch is a backbone for her teammates. “Teams should always allow individuals to shine in their strengths and be supported, regardless of their weaknesses,” says Adrianna, who advocates for self-love, fearlessness and equal rights — on and off the field. “That’s what brings us together and moves us forward.”

Dancer Napoleon Jinnies also made history as one of the first male cheerleaders to perform during the Super Bowl. “We are all here to express our shared passion,” says Napoleon, who sees Pride Month as an opportunity to educate the youth. “If you don’t have your teammates’ backs, then you’re not all in.”

Napoleon Jinnies, One of the First Two Male Cheerleaders in the NFL

BeTrue And Beyond

This year, Nike is proud to celebrate Pride month by supporting more than 20 organizations advancing the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America.

This year, Nike is proud to celebrate Pride month by supporting more than 20 organizations advancing the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America.

Baja East

Baja East has launched its 2020 Pride Capsule, consisting of four unique, limited-edition tie-dye styles, handcrafted by the brand’s creative director, Scott Studenberg. Product includes two tie-dyed hoodies, sweatpants and a printed t-shirt, retailing from $150 to $250 on the brand’s website.

How it supports the LGBTQ community: The company has selected to support Lady Gaga’s Born This Way Foundation by donating 20% of proceeds from the Pride line. The Born This Way Foundation works to demonstrate the power of kindness, validate emotions of youth and eliminate the stigma that surrounds mental health. 

Banana Republic

Banana Republic is offering a 19-piece limited-edition Pride collection with everything from rainbow tanks and dresses to socks and t-shirts, retailing for $15 to $129 on the brand’s website.

How it supports the LGBTQ community: The brand is pledging to donate $60,000 to the United Nations Free & Equal campaign, a global public information campaign aimed at furthering equal rights and fair treatment of the LGBTI community. 2020 marks the fifth consecutive year of the partnership between Gap Inc. and UNF, with over $500,000 being donated to the cause.

Bombas

Bombas’ latest Pride collection includes a limited-edition line of rainbow-themed socks inspired by the colors of the bisexual and transgender flags. The sock styles come in low-cut and crew lengths and vary in price from $12 for individual socks up to $96 for a pack of 8 pairs. Shop it now on . 

How it supports the LGBTQ community: For every pair purchased, a pair will be donated to someone in need in the LGBTQ+ community through the Ally Coalition, which supports young LGBTQ people with support services like funded housing and wellness center.

Boohoo

Designed to empower, support and celebrate, Boohoo and BoohooMan‘s 2020 Pride collection is here to brighten your day. Its gender-neutral designs can be sported by anyone and everyone for fun additions to your looks including slogan t-shirts, tie-dye crop tops and color block sets, available in sizes XS to 4XL and price from $10 to $50.

How it supports the LGBTQ community: A portion of the proceeds from the new collection will be divided between three charities: OutRight Action InternationalThe Brighton Rainbow Fund and The Marsha P. Johnson Institute.

Brooks Running

Brooks is incorporating Pride into the world of running. Its “Run Proud” collection includes rainbow-adorned styles including socks, accessories and apparel retailing from $9 to $34, available now online.

How it supports the LGBTQ community: Brooks announced its plans to award an additional four grants to be used by local Front Runners, an LGBTQ+ running and walking club, chapters for philanthropy, sponsoring a Pride Run/Walk or expanding their imprint. Last year, the brand gave out grants to five chapters in Seattle, Portland, San Francisco, Atlanta and West Palm Beach

Coach

The Tapestry-owned brand debuted its Pride capsule with items ranging from T-shirts and apparel to bags and accessories as well as bold sneakers and slides. With prices starting at just $35, you can stock up on all of Coach’s colorful collection now at .

How it supports the LGBTQ community: The Coach Foundation topped off the collection with donations to three major LGBTQ+ organizations: the Hetrick-Martin Institute that provides community and basic supplies to LGBTQ youth; GLSEN which works to increase acceptance and end discrimination in schools for LGBTQ students; and the Albert Kennedy Trust, a British organization aiding LGBT youth living in homelessness or hostile environments.

Dockers

Dockers’ third annual Pride collection is bringing together trending shades and prints just in time for warm weather. The brand’s capsule includes three unisex pieces with a tank top and a t-shirt — both 100% cotton — as well as rip-stop cotton drawstring shorts. All three come in a tie-dye violet shade with rainbow accents. The collection is available starting May 27 at , retailing from $22 to $38.

How it supports the LGBTQ community: Dockers is set to make a donation to the Stonewall Community Foundation (SCF), a non-profit organization that focuses on strengthening the LGBTQ+ community within New York City and around the world.

Dr. Martens

The footwear brand’s classic 1460 boot gets a subtle treatment, complete with Pride flag colors carried through to the heel and other small details. Finished with rainbow stitching, the boot is currently available on for $150. The brand is also offering rainbow laces and colorful socks as part of its 2020 Pride collection.

How it supports the LGBTQ community: In association with their Pride Boot, Doc Martens will be donating $25,000 to The Trevor Project — one of the world’s largest suicide prevention and crisis intervention organizations for lesbian, gay, bisexual, transgender, queer and questioning youths.

Fabletics

In its own unique way, Fabletics hopes to inspire self-love and support the LBGTQIA+ community with its bright new collection. The capsule includes styles for both women and men to pay homage to the powerful rainbow with athletic wear and styles to make you feel at your most comfortable. The collection is available now on the brand’s website.

How it supports the LGBTQ community: The brand announced that 10% of net proceeds from its Pride capsule will go towards the It Gets Better Project, which works to empower and connect LGBTQIA+ youth around the work through storytelling and community-building.

Happy Socks

Joining forces once again with The Phluid Project, Happy Socks is here to brighten your day with ultra colorful styles. The second iteration of the Happy Socks x The Phluid Project collection brings a six sock capsule. All pairs are available to purchase as singles for $16-$22 as well a gift box that features a set of two for $38. The collection will be available year-round at starting May 26.

How it supports the LGBTQ community: Together, Happy Socks and The Phluid Project plan to allocate 10% of each net sale from the collection to go towards the Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ community.

Havaianas

Your summer footwear just got all the more colorful thanks to Havaianas’ first-ever Pride collection. The Brazilian sandal brand introduced its newest Pride capsule of signature flip flops featuring a refreshing rainbow reconfiguration. The drop includes two multicolored takes on classic thong-toe sandals, both available in men’s and unisex sizing for $26 at .

How it supports the LGBTQ community: The brand pledged an ongoing donation of 7% of all the proceeds from the flip flops’ sales to All Out, a global organization working towards equality, safety, freedom and dignity for all across the world.

Hunter

The British brand announced the launch of its newest Pride collection, mixing together a series of new apparel and accessories along with the return of its Pride Play boots. The footwear styles and other new pieces retail from $50 to $125 and are available now at .

How it supports the LGBTQ community: The brand will be partnering with LGBTIQ human rights organization OutRight Action International, which works at the international, regional and national levels to make a change. Hunter plans to donate 10% of the United Kingdom’s net sales from the collection in June and July to the organization’s pandemic response fund. The fund specifically provides aid to address the urgent needs of LGBTIQ people and communities around the world in the face of the health crisis.

Katy Perry Collections

Katy Perry’s eponymous brand offers rainbow slides, sandals and more year-round for Pride-ready styles whenever you need. Shop colorful shoes that won’t break the bank either to turn your outfits from drab to fab on the brand’s website.

How it supports the LGBTQ community: In June and July, 10% of all proceeds from will be going towards the Point Foundation, the national LGBTQ scholarship fund.

K-Swiss

The classic heritage brand is joining forces with the NOH8 Campaign for a sneaker inspired by the organization’s work towards gender and human equality and its participation in the fight against discrimination and inequality in all forms. The NOH8 Campaign x K-Swiss Classic VN debuts on June 1 on  as well as  retailing for $75 individually or for $100 with the addition of limited-edition rainbow stripe socks.

How it supports the LGBTQ community: To continue to pay forward this message of support and equality, K-Swiss is set to donate a portion of sales from the new capsule directly to the NOH8 Campaign to help continue their mission of promoting LGBT marriage, gender and human equality.

Koio

Koio reimagined its Capri sneaker with a subtle yet powerful message reading “Love Is Love.” The sneaker pays homage to the LGBTQ+ community with its rainbow heart, available for $248 in both men’s and women’s sizes on the brand’s website.

How it supports the LGBTQ community: Koio pledged 20% of the proceeds of the sneaker’s sales to House of GG otherwise known as The Griffin-Gracy Educational Retreat & Historical Center; the center’s mission is to “create programs, services, and resources that positively impact the lives, history, and visibility of Transgender, gender-questioning, and gender-nonconforming people.”

Levi’s

Levi’s is taking the phrase phrase “Use Your Voice” and turning it into a centering theme for its 2020 Pride collection. Available now on and on Levi’s app, the collection includes rainbow prints and tie-dye displayed across jackets, socks, underwear, a bandana and even denim chaps.

How it supports the LGBTQ community: For the second straight year, Levi’s joins forces with OutRight Action International, a nonprofit working to advance LGBTQ+ rights across the world. The brand announced it plans to donate 100% of net proceeds from its Pride collection to the organization.

Nike

Nike is bringing you a collection of sneakers and apparel to celebrate the LGBTQIA+ community. For its 2020 lineup, the brand revamped three sneakers to celebrate the “pursuit of equality for all athletes.”  The sneakers include Nike Air Force 1 (which is being included in a BeTrue line for the first time), the Nike Air Max 2090 and the Nike Air Deschutz. The gender-neutral 2020 Nike BeTrue Collection releases on June 5 throughout Greater China ahead of a global release on June 19 via and at select retailers.

How it supports the LGBTQ community: Nike announced its plans to support more than 20 local and national nonprofit organizations centering on advocacy in sports. The brand hopes to create safe spaces as well as elevate the history of the LGBTQIA+ community with grants administered by the Charities Aid Foundation of America.

Nordstrom

Falling under its BP brand, the retailer announced it will be releasing a capsule of gender-inclusive styles ranging from apparel to accessories to celebrate all things Pride. The “BP. Be Proud” collection drops in June at with prices starting at $15 for sunglasses and hairclips and hitting up to $65 for sweatshirts and apparel.

How it supports the LGBTQ community: Nordstrom plans to donate 10% of the sales from its “BP. Be Proud” collection to True Colors United, a nonprofit organization that works to find innovative solutions to youth homelessness, focusing on the unique experiences of the younger members of the LGBTQIA community. It also announced that throughout the year, it will be providing grants to organizations in Seattle, Los Angeles, Dallas, Chicago and Vancouver. The organizations include Trans Wellness CenterCoalition for Aging LGBTCenter on Halsted and Rainbow Refugee.

Puma

The “From Puma With Love” pack celebrates Pride Month with a series of t-shirts, sweatshirts, accessories and slides, all designed and created in collaboration with Delevingne. The affordable rainbow apparel retail from $20 to $45 and debut on June 1 at with the Pride Slide launching on June 28.

How it supports the LGBTQ community: Puma plans to donate 20% of the proceeds to The Cara Delevingne Foundation, a project started by the model as part of GLAADThe Trevor Project and Mind Out.

Reebok

Reebok is celebrating “All Types of Love” with its newest collection featuring multicolor palettes on several of the brand’s performance and lifestyle silhouettes. The collection includes new-look iterations of the Classic Leather, the Club C 85, the Zig Kinetica, the Nano 10, the Forever Floatride Energy and the Instapump Fury.

How it supports the LGBTQ community: Reebok said it will donate $75,000 to the It Gets Better Project, which is an LGTBQ+ outreach program geared toward uplifting, empowering and connecting LGBTQ+ youth.

Ralph Lauren

From t-shirts and apparel for adults to onesies for kids to even a polo for your dog, Ralph Lauren’s Pride collection has it all. The brand transformed its iconic logo with a rainbow coating and is retailing all the apparel, accessories and beauty products at from $16 to $198.

How it supports the LGBTQ community: The brand is giving back 25% of all proceeds from the new collection to the Stonewall Community Foundation, an organization bringing together members of the LGBTQ+ community as well as allies, donors, volunteers and more.

Reef

Reef is launching its second annual Pride collection with a series of looks for both men and women. The collection includes colorful boat shoes, slides and mules, retailing from $30-$62.

How it supports the LGBTQ community: For every pair purchased from the collection, the brand is pledging to donate 25% of the profits to PFLAG, the first and largest organization focused on the LGBTQ+ people, their families, and allies.

Ruthie Davis

Ruthie Davis is bringing bold and tall footwear to all with its gender-fluid Pride Pump and Rainbow Jogger. The styles are priced from $400 to $550 and are offered in sizes 35 to 43, with the Pride Pump available now at and the platform jogger dropping later in May.

How it supports the LGBTQ community: Ruthie Davis will be donating 20% of sales to the Lesbian, Gay, Bisexual & Transgender Community Center of New York City.

Target

The retailer’s #takepride capsule offers gender-inclusive styles including socks and sandals, tees, pajamas, dresses, hats and more. While the line features the LGBTQ rainbow flag colorways in various Pride products, Target is also offering items, such as multi-colored bandanas and tees, featuring transgender, bi-sexual and pan pride flags as well.

How it supports the LGBTQ community: Target announced a donation of $100,000 to GLSEN, a leading education organization working to create safe and inclusive schools for LGBTQ youth with a mission to end discrimination, harassment and bullying based on sexual orientation, gender identity and gender expression as well as to prompt LGBT cultural inclusion and awareness in K-12 schools.

Toms

Toms’ Unity collection celebrates all forms of love with three limited-edition versions of its original Alpargata. They all feature Pride-inspired details including tie-dye, rainbows and the words “Love is Love, ” with each style retailing from $30 to $60 on . The collection also includes three new sunglasses silhouettes following the theme of LGBTQ+ allyship with gradient lenses and rainbow-colored frames, retailing for $150.

How it supports the LGBTQ community: Yearround, Toms supports the LGBTQ+ community providing everything from shoes and sight services to mental health support. The 2020 Unity collection, in particular, takes inspiration from organizations like the Los Angeles LGBT Center and Helen Keller International, which provide healthcare and services to vulnerable families and individuals in need. Furthermore, Toms partners specifically with Helen Keller International’s Childsight Program to provide free eye care for homeless youth in New York and Los Angeles — 40% of whom identify as members of the LGBTQ community.

Under Armour

According to Under Armour, its newest Pride collection serves as an homage to the original hand-dyed Rainbow Pride Flag, created in San Francisco in 1978 by artist Gilbert Baker. Symbolizing of hope and togetherness, the colors are incorporated throughout the line’s apparel and newest bright take on its UA Hovr Phantom 1 Slip sneaker. Available via , the UA Hovr Phantom 1 Slip retails for $140 in unisex sizing while the apparel and accessories range from $14 to $60.

How it supports the LGBTQ community: Along with the collection, Under Armour announced its newly-created UA Pride Grant Program to help “alleviate financial hardships that have fallen upon LGBTQ+ community-focused non-profits due to COVID-19.” Benefitting specifically Baltimore and Austin, Texas, the company explained that eligible organizations can apply for a one-time grant ranging from $2,500 to $15,000 through the UA Pride Grant Program website; the application deadline is June 10 and an awards announcement will come on June 24.

These Rainbow-Colored Sneakers Are Must Haves for Pride Month

This month, Converse, adidas and Nike are dropping sneaker packs to show their alliance with the LGBT+ community, with rainbow colorways paying homage to the Pride flag that’s represented LGBT Pride for 40 years.

The most recent to be announced is Converse’s collaboration with Miley Cyrus, who’s designed a sneaker lineup including a pair of Chuck Taylor All Star Platform Hi sneakers, enhanced with a multicolor stack inspired by the Pride flag. Alongside apparel detailed with the Happy Hippie foundation logo and rainbow glitter stripes, the sneaker collection also features colorful striped and polka dot printed canvas pairs.

With subtle references to rainbow coloring, adidas’s Pride pack dropped last week with new versions of the Campus, Deerupt and I-5923 silhouettes. Meanwhile, Nike’s BETRUE pack – releasing new models throughout June – includes colorful takes on iconic models like the Air Vapormax Plus, Air Max 270 and an Air Zoom Fly, featuring the pink triangle originally used to identify LGBTQ+ individuals during WWII that was later adopted by the AIDS Coalition.

Commemorating the Stonewall riots which took place at the end of June ’69, this month sees the beginning of Pride celebrations across the globe. Celebrating diversity in all its glory, its a time of fearless expression, political activism and celebration – things we always like to champion on these pages.

As such, we’ve created a new Pride Month Hub within our dedicated Shopping section, where we’ll be sharing the dopest drops and cops to take you through the month’s events from brands beloved by the queer community.

Take a look at the new packs from Converse, Nike and adidas, and if they’re not your bag we’ve also selected some other dope sneakers from Puma, Veja and Diadora sure to turn heads on parade day.

Need Some Pride Gear? These 12 Brands Have You Covered!

It’s officially the start of LGBT Pride Month, and you know what that means: RAINBOWS EVERYWHERE! With the help of these 12 brands, you’ll be able to stylishly show off how proud you are to be here and queer! (And a lot of the proceeds go to amazing LGBT causes!)

H&M

For the fast fashion brand’s first time, H&M will be rolling out it’s own Pride-themed collection! And they’re helping out LGBTQ+ organizations by donating 10% of proceeds from the sale of the collection to the UN’s Free & Equal campaign for LGBT rights.

MeUndies

Another brand celebrating Pride month is underwear company MeUndies, with a limited-edition, rainbow-colored design. They partnered with the True Colors Fund, with proceeds benefitting homeless LGBTQ youth.

Target

Target is also joining in Pride month festivities, stating „We’re here to celebrate with the vibrant members of the LGBTQ+ community. The poets. The artists. The dancers. Those who describe themselves as fierce, thoughtful, loving and fabulous. Those who take pride in simply being themselves.“

Their huge (and we mean HUGE) 2018 #TakePride collection (which includes clothing, makeup, party accessories, and everything else in between) is available now!

Levi’s

For the fifth year in a row, iconic denim maker Levi’s is releasing a Pride-themed collection of clothing and accessories, donating 100% of net proceeds to support the brand’s LGBTQ partner organizations: the Harvey Milk Foundation and the Stonewall Community Foundation. Shop their 2018 Pride collection here! 

Converse

The iconic shoe brand teamed up with Miley Cryus‘ Happy Hippie foundation to create a special, rainbow-tastic, cute as hell Pride-theme collection for 2018. Proceeds of the sales benefit Nike’s (Converse’s parent company) global LGBTQ+ youth community partners like the It Gets Better Project.

Nike BETRUE 2018 Collection

The Nike BETRUE 2018 collection celebrates colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community. Two highlights: the color lavender and the pink triangle.

With the most advanced Nike Max Air technology yet, the Nike BETRUE Vapormax Plus features the rainbow color spectrum underfoot.

The Nike BETRUE Air Max 270 will be the most limited release of of the silhouette’s short but popular history.

The pink triangle and classic rainbow on the Nike BETRUE Zoom Fly are partly inspired by racecar decals.

The upside-down triangle used in the 1940s was flipped rightside up in the ’80s to promote a bearing of strength and solidarity – a symbol that runs strong through the Nike BETRUE Epic React Flyknit’s all-black colorway. 

Lavender, a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture. The shade appears in the four colorways of this year’s shoe cohort, the cornerstone products of the collection: the Nike Vapormax Plus, the Nike Zoom Fly and the Nike Epic React Flyknit. The color’s historical connotations preceded the rainbow symbol’s widespread popularity in the 1970s, appearing on garments as a kind of quiet language among the community. Hints of lavender are detailed across all four of the silhouettes. In three of the shoes, the importance of purple carries through in the inclusion of a unique “pulse” shade.

Lavender is complemented by other colors in the traditional rainbow scheme of the Vapormax Plus and the Air Max 270. The airbags are individually dyed in the six-color spectrum. For the Air Max 270, the spectrum spans the entire heel for a surge of color. Even the Zoom Fly SP, a lifestyle take on a racing shoe, carries a muted rainbow colorway through the shoe’s translucent upper.  

Also highlighted in the collection is the pink triangle. Originally used to identify gay men for persecution and internment during WWII, the triangle was reclaimed in the 1970s by pro-gay activists. It was used as a point-up triangle by the AIDS Coalition to Unleash Power (ACT UP), beginning in the 1980s with the “Silence=Death” campaign, as a call to action against the AIDS epidemic, a cause to which they are still committed. Today, the pink triangle is one of the world’s most recognizable symbols of pride, resistance, and solidarity for the LGBTQ community, used to champion action for LGBTQ rights.  The Nike BETRUE 2018 collection, which also includes sockshat and a heritage hip pack, launches June 6 on and at select retail locations globally.

About Nike BETRUE

Since 2012, Nike has provided nearly $2.7M in financial and in-kind support to LGBTQ causes, to advance inclusion and celebrate the passion and pursuit of sport by all athletes. We believe that diversity creates stronger communities and fosters innovation and growth. We look forward to announcing the organizations soon that will receive support in 2018 through the BETRUE Fund.

Here are 6 Black-owned LGBTQ businesses you can support this holiday season

With so many worthy businesses in need these days, it can feel overwhelming to figure out where to direct your support. For a little guidance, look no further than the Best of Gay Cities 2020.

Nike Has a New Collection That Celebrates the LGBTQ Community

How it supports the LGBTQ community: Though not tied to product sales, Adidas is supporting Athlete Ally, which champions LGBTQ inclusion in sports, and Stonewall through financial contributions and the development of long-term sustainable programming.

Here are 6 Black-owned LGBTQ businesses you can support this holiday season

With so many worthy businesses in need these days, it can feel overwhelming to figure out where to direct your support. For a little guidance, look no further than the Best of Gay Cities 2020.

Elton John asks Troye Sivan if he ever gets ‘tempted by cute boys in the audience’

It’s become an annual tradition for sportswear giant adidas to produce a range of Pride-associated merchandise each summer.

This week it unveiled its 2018 collection. The four designs are a little more subtle in their rainbow design than previous years. They go on sale on 1 June – the first day of Pride month in the US. They will retail between $100-$150.

The collection includes variations on the brand’s Pure Boost DPR, the i-5932, the Campus, and the Deerupt. The i-5932 (below) features pale blue and pink trimmings on a white sneaker – which may or may not be a nod to the trans flag.

Proceeds from the sale of previous adidas pride collections have been donated to LGBTI advocacy groups. GSN has contacted adidas to find out if this year’s collection will benefit any particular LGBTI causes.

Adidas North America has consistently scored the top mark of 100 on the annual Corporate Equality Index produced by HRC. This is an index of corporates on the Fortune 500 according to their LGBTI-inclusive policies and procedures.

News of the brand’s Pride collection comes just days after Disney unveiled an 11-item Pride collection, again to coincide with Pride Month in June.